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Latest Post

5 Simple Ways to Build Links Through Networking (+ Free Email Templates)

Link building. You've probably been encouraged to do it by your digital marketing provider and found yourself overwhelmed by the thought of it. But you don't have to be.

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google-analytics

Ellen Horton

23 April 2019

Fluctuating Dental Website Rankings: When to Panic

If you monitor your Google rankings frequently, you’ll notice they can fluctuate often. And every time they fall, it can send your stress levels soaring. When the rankings are up, all is well. But when they dip, what’s happening? Is it normal? What can you do? First, small changes in rankings – especially over just […]

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patient-reviews

Ellen Horton

22 April 2019

Did You Get a Fake Google Review?

Getting a 1-star review on Google can be painful. It can feel like a personal attack. And, more importantly, it’s a dent on your online reputation – which is a critical conversion factor. So… what should you do when you get that dreaded negative review? If you're a Premium Smile Marketing client, we will happily […]

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Ellen Horton

10 April 2019

The Anatomy of a Blog Post

Like the cover of a book, appearance is crucial to the success of your content marketing. Conceptualizing, writing, and publishing high-quality content can be time-consuming. Formatting the perfect blog post is relatively easy. Here are a few tips to consider before publishing your next blog post: Short paragraphs No need to apply traditional rules of composition […]

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social-media-web-300x292

Ellen Horton

3 April 2019

Do Social Signals Impact SEO?

Does social media impact your SEO? Do retweets, shares, and likes of a webpage actually boost that page in search engine results? It’s a longstanding debate. Google hasn’t acknowledged that social signals are a ranking factor. However, numerous studies suggest there is a correlation. The premise is simple. Google wants to serve the best results […]

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search-seo

Ellen Horton

27 March 2019

Growing Your Digital Footprint

SEO is a long-term digital marketing strategy. Paid advertising is a tactic that can generate early results. Social media, online reviews, and email marketing do everything in between. Marketing isn’t confined to one initiative. It’s a culmination of several activities designed to boost new patient growth and increase retention and referrals. In short, every bit […]

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Ellen Horton

20 March 2019

YouTube vs. Facebook Live

Video can be a valuable marketing channel. It’s a great way to make announcements, provide education, and engage both current and prospective new patients. When it comes to video marketing, we often get this question: “Which is better, Facebook Live or YouTube?” The answer? It depends. Which platform to use hinges on what you are […]

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