Welcome to the Smile Marketing Blog
Here we share everything you need to know about marketing your practice on the Internet
Here we share everything you need to know about marketing your practice on the Internet
Think your “real world” reputation is the only reputation to keep track of? Hardly. Today’s web-driven world has made your digital reputation as important, if not more important, than your real world reputation.
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These days, relying on referrals and traditional media alone won’t keep your schedule openings full. Especially if you’re a multi-location practice. Let’s face it, the “Yellow Page era” is over. If you want to maintain profitability for all your locations, you must dominate online.
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Digital marketing is indispensable for just about any business. And the dental field is no exception. Most dentists who dabble with online marketing quickly grow dismayed due to campaigns that produce lackluster results.
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Imagine you’re looking for a new accountant. You perform a search on Google. The first accountant you see has 35 raving reviews with an average 4.8-star Google rating. You move on to the next accountant on the list.
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When a prospective patient is looking for a dentist in your area, you’re nowhere to be found. You’ve outsourced your SEO to a third party, only to have your marketing budget ravaged with little or no result. You’ve come to a conclusion.
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