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Latest Post

The Importance of Social Media for Dentists in 2022

Social media marketing has become an increasingly popular way to engage and educate your patients. It’s more important now than ever before to have a strong social media presence. Especially in healthcare, patients are searching for dental practices on their socials to validate the practice, learn more about the doctor, and review their engagement. For […]

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idea

Randi Grant

5 March 2020

14 Dental Marketing Ideas For More New Patients

You need to attract more new patients to your practice, but you don’t know where to start. While creating and implementing a comprehensive marketing plan does take time, there are many things you can get started on today. These 14 dental marketing ideas will help you quickly amp up your practice marketing.

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5-factor-marketing

Brian Koenig

16 December 2019

Infographic: 5 Factors of Digital Marketing Success

The Internet is a crowded space. Attention spans are as short as ever. Don’t get diverted by marketing activities that don’t move the needle. Learn about the 5 factors of digital marketing success.

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dandenong

Anna

18 September 2019

How To Brand Your Dental Practice

As a dentist, you view yourself as a “dental practice.” You practice the art of medicine, serving people to keep their mouths healthy and smiles bright. You don’t refer to those you serve as “customers” or “clients.” They’re patients. However, the reality is you are a small business that has the same demands as an […]

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tech-savvy-office

Ellen Horton

9 August 2019

A Picture is Worth a Thousand Words

For years we’ve been urging clients to invest in great photography, especially of the doctor and the team. It adds authenticity to your site, telling patients, “I’m real and you can trust me.” Sure, potential new patients aren’t arriving on your website actively looking for photos of you. But a picture speaks a thousand words […]

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Ellen Horton

17 July 2019

Consistent NAP-ping is Critical

It’s not rocket science. For potential patients to both find and reach you, your contact details must be accurate. But when it comes to the Internet, it’s more than just accuracy. Google is the number-one source of new patients. And in Google’s mind, accurate contact details on your website isn’t enough. It wants consistency across […]

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Ellen Horton

3 July 2019

Content is Still King

Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers. Such measures force you to refine your methods when attracting prospective patients from the platform. Over the years, search algorithms have left many webmasters in SEO peril. It started with penalizing keyword abuse, where website owners […]

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