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13 March 2019
What to Do About Negative Reviews
Your online reputation. Most practices don't take it seriously. Until they get stung by that first one-star review. Over 85 percent of patients do online research before scheduling a doctor's appointment. Further, 84 percent of consumers trust online reviews as much as they'd trust a personal recommendation. So a 2.5-star average rating on your Google […]
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6 March 2019
Is Traditional Advertising Dead?
The advertising landscape has evolved. Long gone are the days when businesses sink all their ad dollars into billboard and yellow page ads. More and more dentists are diverting their marketing budget to digital platforms. There are a couple reasons for this: You can target prospective patients more precisely You can see exactly where your […]
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5 March 2019
Does Your Dental Facebook Page Need “SEO”?
Is your dental Facebook page optimized for organic search? If not, it's something to start thinking about. Sure, Google is the largest search engine. However, Facebook sees over 1.5 billion searches every day and over 600 million users visit business pages every day. Hence, why Facebook local search marketing has become so important. Stay ahead […]
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27 February 2019
Should You Copy Someone Else’s Content?
Whether it’s a new website design or ongoing marketing activities, writing new content is one of the most time-consuming tasks. It’s also one of the most rewarding tasks. Publishing a steady flow of content helps keep patients engaged and improves visibility on search engines. The challenge is… it takes time to write a new webpage […]
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26 February 2019
What to Include in Your Dental Website’s About Us Page
Of all of the top pages on a dental website, the About Us page is often the most intimidating. Talking about yourself can be difficult, especially in a setting where you're trying to convince potential patients that you're the right dentist for them. Don't worry, though. Follow these simple Do's and Don'ts to get some […]
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20 February 2019
Facebook… It’s Also a Search Engine
Google is by the far the largest search engine. No other platform comes close. However, social networks like Facebook are underestimated for their search engine abilities. Prior to 2013, Facebook’s search function only returned results based on existing pages. There wasn’t much logic in the algorithm. Then the network made refinements. It took pages, categories, […]
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