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Search engine optimisation is a digital marketing tactic that is essential for long-term new patient success. It’s a strategy that allows you to attract prospective new patients 24 hours a day, 365 days a year. Pay-per-click (PPC) advertising, like Google Ads, is a great way to expedite new patient growth. After setting up a campaign, […]
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So you’re ranking on the first page of Google and you’re getting traffic to your website. Now you want to expand your local SEO strategy. After all, there is an abundance of prospective patients who reside outside your practice location.
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In the past, content creation and search engine optimisation (SEO) were separate disciplines. You’d have one person write your content (maybe you) and then have another person optimise your content for search engines (likely an SEO provider)
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It was a pleasure for the Smile Marketing team to attend the 2017 ADIA trade show that was held over 13 - 14 October. The largest state-based dental event in Queensland, the show attracted dentists from all over the area.
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Referrals no longer filling your chairs? Building a robust online presence is more than just attracting as many website visitors as possible. It's also more than ranking at the top of Google for every keyword under the sun.
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