The Importance of Responsive Design
The growing popularity of smartphones and tablets created new challenges for website designers. According to the Swedish smartphone manufacturer Ericsson, by 2019 there will be 9.3 billion of them. For many, it's their primary computing device.
With growth showing no signs of slowing down, it's no surprise that nearly 50% of all website traffic now comes from a mobile device.
Making sure your website displays optimally on all these different devices is called "responsive design."
How Responsive Website Design Works
The ability to accommodate different browsing devices requires a great deal of thought and programming skill.
A website equipped with responsive design determines the operating system and screen resolution of the device being used. A split second later, the website intelligently delivers the text, photos and graphic elements of the page based on that particular device.
Examples of Responsive Design
Every Smile Marketing website is equipped with this intelligence so it displays perfectly whether being viewed on a widescreen desktop, tablet or other mobile device. Take a look through our design gallery to see some of our favorite responsive websites.
Is your current website host keeping up by accommodating different browsing devices?