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For years we’ve been urging clients to invest in great photography, especially of the doctor and the team. It adds authenticity to your site, telling patients, “I’m real and you can trust me.” Sure, potential new patients aren’t arriving on your website actively looking for photos of you. But a picture speaks a thousand words […]Continue Reading >
The new year will usher in several new features to the Smile Marketing website service. Among those features is an exciting update to the email console. You will soon be able to schedule emails to your patients.Continue Reading >
If you have a personal Facebook account, you can easily create a business page for your practice. And you can do so in a matter of minutes. Of course, creating a Facebook page and creating a great Facebook page are two very different things.Continue Reading >
You’ve worked tirelessly to gain visibility in the search engines. Or, you’ve doled out hundreds, maybe thousands, of dollars anticipating a rise to the top of the search results. And then, poof, your website disappeared from Google.Continue Reading >
Have you entrusted your practice to a company that is unresponsive and unwilling to keep your website current? Unfortunately, many dental website companies consider themselves finished as soon as a website goes live.Continue Reading >