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1 April 2016
Google Drops Right Column AdWords
By the time you read this, Google will have completed the implementation of its new page layout, eliminating the AdWords in the right column. Instead, three or four pay-per-click ads will appear at the top of the page above the organic listings.
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1 April 2016
Moving Your Practice?
In the old days (a mere 10 years ago) moving your practice was mostly about choosing a location with a favorable lease, great drive-by traffic counts, some signage and sufficient parking.
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1 April 2016
Dark Bali Goes Live
Over the years, Smile Marketing has contributed its online marketing expertise to a number of worthwhile causes. Most recently, we designed the Dark Bali website.
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29 March 2016
SEO Considerations For Multi-Location Dental Practices
Local search is like the Wild West. You have countless businesses battling over who will get the top spots in search results. But SEO isn’t always easy for dental practices with multiple offices. It requires a strategic blueprint – one that should be established from the start.
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15 March 2016
Are You Truly Invested in Your Online Dental Marketing?
Investments aren’t always about how much money you sink into a particular venture. Oftentimes, the mindset you have and the time you sacrifice is equally, if not more, important. This is especially true when it comes to online dental marketing expectations.
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26 February 2016
Google AdWords Update: No More Sidebar Ads in Search Results
Google recently rolled out a major update to their AdWords pay-per-click service. They will no longer show ads in the right-hand sidebar of the search results page. In addition to eliminating sidebar ads, they have added a fourth spot to the ad listings at the top of the page.
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