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4 July 2016
Smile Marketing WebinSite | July 2016
In the July 2016 WebinSite, we will be discussing several new features with the Smile Marketing service, including updates to the email subscriber interface and Facebook integration for new patient surveys.
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24 June 2016
Dental PPC Produces New Patients Three Ways
You may be the best dentist in town. But if you’re invisible online, prospective patients are bound to choose one of your competitors. With more people than ever researching on the Internet, it’s critical that your practice website is visible in Google.
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14 June 2016
Dental Advertising Comparison: Social Media or Traditional?
Imagine a promotional channel in which you can target the gender of a prospect, their age, and their proximity to your practice. Now imagine doing so at a very low cost. This is what social media advertising can do.
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9 June 2016
New Mobile Ranking Factor Coming Soon
At the recent Search Marketing Summit, it was confirmed that mobile load speed would be a factor in the next Google algorithm update. While page load speed was announced as a ranking factor back in 2010, mobile load speed was not. That’s about to change.
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3 June 2016
When it Comes to Dental Website Design, Less is More
Crafting a concise and persuasive message is more difficult than communicating everything on your mind. But as you plug more sentences into your copy and add more elements to your design, the more muddied your message becomes.
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3 June 2016
How to Provide a Compliant Response to Online Reviews
It’s important to respond to online reviews, particularly if you have a patient who leaves negative feedback. Making a thoughtful response to online reviews shows you acknowledge patient concerns and that you are proactive in improving their experience at your practice. But due to privacy policy regulations, you have to be careful. The health profession […]
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