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Search engine optimisation is a digital marketing tactic that is essential for long-term new patient success. It’s a strategy that allows you to attract prospective new patients 24 hours a day, 365 days a year. Pay-per-click (PPC) advertising, like Google Ads, is a great way to expedite new patient growth. After setting up a campaign, […]Continue Reading >
By the time you read this, Google will have completed the implementation of its new page layout, eliminating the AdWords in the right column. Instead, three or four pay-per-click ads will appear at the top of the page above the organic listings.Continue Reading >
In the old days (a mere 10 years ago) moving your practice was mostly about choosing a location with a favorable lease, great drive-by traffic counts, some signage and sufficient parking.Continue Reading >
Over the years, Smile Marketing has contributed its online marketing expertise to a number of worthwhile causes. Most recently, we designed the Dark Bali website.Continue Reading >
Local search is like the Wild West. You have countless businesses battling over who will get the top spots in search results. But SEO isn’t always easy for dental practices with multiple offices. It requires a strategic blueprint – one that should be established from the start.Continue Reading >