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Latest Post

Mitigating Fear as Your Practice Reopens

Fear. Anxiety. Uncertainty. Words we’ve all been hearing and feeling a lot lately. Which is why it’s important to address an issue that many of you may be facing right now, and that is fear and anxiety in your patients and staff. As practices begin to reopen and restrictions are lifted, you may find that […]

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Do Dentists Need PPC?

Brian Koenig

1 April 2016

Google Drops Right Column AdWords

By the time you read this, Google will have completed the implementation of its new page layout, eliminating the AdWords in the right column. Instead, three or four pay-per-click ads will appear at the top of the page above the organic listings.

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Google Local

Brian Koenig

1 April 2016

Moving Your Practice?

In the old days (a mere 10 years ago) moving your practice was mostly about choosing a location with a favorable lease, great drive-by traffic counts, some signage and sufficient parking.

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Dark Bali Website

Brian Koenig

1 April 2016

Dark Bali Goes Live

Over the years, Smile Marketing has contributed its online marketing expertise to a number of worthwhile causes. Most recently, we designed the Dark Bali website.

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Dental URL

Brian Koenig

29 March 2016

SEO Considerations For Multi-Location Dental Practices

Local search is like the Wild West. You have countless businesses battling over who will get the top spots in search results. But SEO isn’t always easy for dental practices with multiple offices. It requires a strategic blueprint – one that should be established from the start.

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Computer and iPhone

Brian Koenig

15 March 2016

Are You Truly Invested in Your Online Dental Marketing?

Investments aren’t always about how much money you sink into a particular venture. Oftentimes, the mindset you have and the time you sacrifice is equally, if not more, important. This is especially true when it comes to online dental marketing expectations.

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Google adwords

Randi Grant

26 February 2016

Google AdWords Update: No More Sidebar Ads in Search Results

Google recently rolled out a major update to their AdWords pay-per-click service. They will no longer show ads in the right-hand sidebar of the search results page. In addition to eliminating sidebar ads, they have added a fourth spot to the ad listings at the top of the page.

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