Blog

Welcome to the Smile Marketing Blog

Subscribe to our blog and get our latest posts delivered right to your inbox.


newsletter
Latest Post

Dental Newsletter Service For Your Patients

Today, any website worth having must include a dental newsletter for patients. Why? Because they work, engaging patients and creating top-of-mind awareness about you and your practice.

Continue Reading >
website-dental

Brian Koenig

3 June 2016

When it Comes to Dental Website Design, Less is More

Crafting a concise and persuasive message is more difficult than communicating everything on your mind. But as you plug more sentences into your copy and add more elements to your design, the more muddied your message becomes.

Continue Reading >>
smiling-patient

Brian Koenig

3 June 2016

How to Provide a Compliant Response to Online Reviews 

It’s important to respond to online reviews, particularly if you have a patient who leaves negative feedback. Making a thoughtful response to online reviews shows you acknowledge patient concerns and that you are proactive in improving their experience at your practice. But due to privacy policy regulations, you have to be careful. The health profession […]

Continue Reading >>
online-chat-support

Brian Koenig

3 June 2016

Announcement: New Live Chat Feature

When you have a question or need some help, we want to be right there with you to get it resolved. That’s why we are now offering clients the new Live Chat feature.

Continue Reading >>
smiling-patient

Brian Koenig

2 June 2016

How Not to Get Dental Patient Reviews

Consumers have become increasingly reliant on review sites, trusting the opinions of digital strangers as much as they trust a personal recommendation. This is especially true for health care providers. Google is the largest asset (or liability) for your online reputation.

Continue Reading >>
twitter-icons

Brian Koenig

19 May 2016

Facebook Advertising for Dentists: Is it Worth it?

Awhile back, Facebook made an algorithm change that resulted in a sharp drop in organic reach. Your posts used to be much more visible to your followers. Building a Facebook marketing budget wasn’t even a consideration. Now your posts are no longer a natural part of your patients’ newsfeeds.

Continue Reading >>
man-on-laptop

Brian Koenig

12 May 2016

Dental Seminar: 90 Minutes to a Constant Stream of New Patients

Building a patient-generating website isn’t just about getting as many site visitors as possible. Nor is it about ranking at the top of Google for every possible keyword. Learn about our upcoming seminar that addresses how to convert more new patients from your website.

Continue Reading >>