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Latest Post

The Importance of Social Media for Dentists in 2022

Social media marketing has become an increasingly popular way to engage and educate your patients. It’s more important now than ever before to have a strong social media presence. Especially in healthcare, patients are searching for dental practices on their socials to validate the practice, learn more about the doctor, and review their engagement. For […]

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man-on-laptop

Brian Koenig

4 July 2016

Smile Marketing WebinSite | July 2016

In the July 2016 WebinSite, we will be discussing several new features with the Smile Marketing service, including updates to the email subscriber interface and Facebook integration for new patient surveys.

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website-graphics

Brian Koenig

24 June 2016

Dental PPC Produces New Patients Three Ways

You may be the best dentist in town. But if you’re invisible online, prospective patients are bound to choose one of your competitors. With more people than ever researching on the Internet, it’s critical that your practice website is visible in Google.

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social-media-blog

Brian Koenig

14 June 2016

Dental Advertising Comparison: Social Media or Traditional?

Imagine a promotional channel in which you can target the gender of a prospect, their age, and their proximity to your practice. Now imagine doing so at a very low cost. This is what social media advertising can do.

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mobile-phone-man

Brian Koenig

9 June 2016

New Mobile Ranking Factor Coming Soon

At the recent Search Marketing Summit, it was confirmed that mobile load speed would be a factor in the next Google algorithm update. While page load speed was announced as a ranking factor back in 2010, mobile load speed was not. That’s about to change.

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website-dental

Brian Koenig

3 June 2016

When it Comes to Dental Website Design, Less is More

Crafting a concise and persuasive message is more difficult than communicating everything on your mind. But as you plug more sentences into your copy and add more elements to your design, the more muddied your message becomes.

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smiling-patient

Brian Koenig

3 June 2016

How to Provide a Compliant Response to Online Reviews 

It’s important to respond to online reviews, particularly if you have a patient who leaves negative feedback. Making a thoughtful response to online reviews shows you acknowledge patient concerns and that you are proactive in improving their experience at your practice. But due to privacy policy regulations, you have to be careful. The health profession […]

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