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Dental SEO Trends For Better Patient Engagement
SEO Trends to Attract AND Connect With Your Ideal Dental Patient Dentistry is all about precision, care, and attention to detail, and when it comes to marketing your practice, those principles apply just as strongly. It's not merely about having a website; it's about optimizing your online presence to attract new patients who want to […]
Continue Reading >Ellen Horton
20 February 2019
Facebook… It’s Also a Search Engine
Google is by the far the largest search engine. No other platform comes close. However, social networks like Facebook are underestimated for their search engine abilities. Prior to 2013, Facebook’s search function only returned results based on existing pages. There wasn’t much logic in the algorithm. Then the network made refinements. It took pages, categories, […]
Continue Reading >>Ellen Horton
13 February 2019
Don’t Skimp on Subject Lines
Have an exciting new development at your practice? A new special you'd like to offer? Email is an excellent channel to get the word out. So you've written your email and scrutinized each sentence. Now you just need to add a subject line. You plug something in and hit the send button. Wait… it's not […]
Continue Reading >>Ellen Horton
12 February 2019
Google Ads vs. Organic Search
Unless you're one of the 20 percent of people using Bing or Yahoo, we all go searching for answers in the same place – Google. The search engine giant, in all its tech glory, represents two completely different, yet equally valuable traffic sources: organic search and paid search. The difference between the two? Organic Search […]
Continue Reading >>Ellen Horton
30 January 2019
New Local Search Trends Report
Understanding local search trends is essential. After all, how consumers use the Internet to consume local information determines how visible your practice is to prospective patients. A new report by Yext revealed interesting findings on local search trends, examining 300,000 business locations from the beginning of 2017 to the end of 2018. What can we […]
Continue Reading >>Ellen Horton
23 January 2019
Should You Stay Ahead of the Curve?
The modern digital world, social media especially, is constantly changing. Keeping up with the never-ending stream of updates, announcements, and shifts within the digital marketing space can be daunting. Many changes are self-evident. For example, you log into your Facebook account and see a feature you've never noticed before. Others might be more complex… A […]
Continue Reading >>Ellen Horton
16 January 2019
Searching and Clicking On Your Own Google Ads
Once your Google Ads campaign goes live, it might be tempting to head to Google, search a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation of how your campaigns are performing on a […]
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