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22 April 2019
Did You Get a Fake Google Review?
Getting a 1-star review on Google can be painful. It can feel like a personal attack. And, more importantly, it’s a dent on your online reputation – which is a critical conversion factor. So… what should you do when you get that dreaded negative review? If you're a Premium Smile Marketing client, we will happily […]
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10 April 2019
The Anatomy of a Blog Post
Like the cover of a book, appearance is crucial to the success of your content marketing. Conceptualizing, writing, and publishing high-quality content can be time-consuming. Formatting the perfect blog post is relatively easy. Here are a few tips to consider before publishing your next blog post: Short paragraphs No need to apply traditional rules of composition […]
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3 April 2019
Do Social Signals Impact SEO?
Does social media impact your dental SEO? Do retweets, shares, and likes of a webpage actually boost that page in search engine results? It’s a longstanding debate. Google hasn’t acknowledged that social signals are a ranking factor. However, numerous studies suggest there is a correlation. The premise is simple. Google wants to serve the best […]
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27 March 2019
Growing Your Digital Footprint
SEO is a long-term digital marketing strategy. Paid advertising is a tactic that can generate early results. Social media, online reviews, and email marketing do everything in between. Marketing isn’t confined to one initiative. It’s a culmination of several activities designed to boost new patient growth and increase retention and referrals. In short, every bit […]
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20 March 2019
YouTube vs. Facebook Live
Video can be a valuable marketing channel. It’s a great way to make announcements, provide education, and engage both current and prospective new patients. When it comes to video marketing, we often get this question: “Which is better, Facebook Live or YouTube?” The answer? It depends. Which platform to use hinges on what you are […]
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13 March 2019
What to Do About Negative Reviews
Your online reputation. Most practices don't take it seriously. Until they get stung by that first one-star review. Over 82 percent of patients do online research before scheduling a doctor's appointment. Further, 85 percent of consumers trust online reviews as much as they'd trust a personal recommendation. So a 2.5-star average rating on your Google […]
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