The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy

In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...

Marcus Biggs

27 March 2019

Growing Your Digital Footprint

SEO is a long-term digital marketing strategy. Paid advertising is a tactic that can generate early results. Social media, online reviews, and email marketing do everything in between. Marketing isn’t confined to one initiative. It’s a culmination of several activities designed to boost new patient growth and increase retention and referrals. In short, every bit […]

Marcus Biggs

13 March 2019

What to Do About Negative Reviews

Your online reputation. Most practices don't take it seriously. Until they get stung by that first one-star review. Over 82 percent of patients do online research before scheduling a doctor's appointment. Further, 85 percent of consumers trust online reviews as much as they'd trust a personal recommendation. So a 2.5-star average rating on your Google […]

Marcus Biggs

6 March 2019

Is Traditional Advertising Dead?

The advertising landscape has evolved. Long gone are the days when businesses sink all their ad dollars into billboard and yellow page ads. More and more dentists are diverting their marketing budget to digital platforms. There are a couple reasons for this: You can target prospective patients more precisely You can see exactly where your […]