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The Internet is a crowded space. Attention spans are as short as ever. Don't get diverted by marketing activities that don't move the needle. Learn about the 5 factors of digital marketing success.
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If you monitor your Google rankings frequently, you’ll notice they can fluctuate often. And every time they fall, it can send your stress levels soaring. When the rankings are up, all is well. But when they dip, what’s happening? Is it normal? What can you do? First, small changes in rankings – especially over just […]
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Getting a 1-star review on Google can be painful. It can feel like a personal attack. And, more importantly, it’s a dent on your online reputation – which is a critical conversion factor. So… what should you do when you get that dreaded negative review? If you're a Premium Smile Marketing client, we will happily […]
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Like the cover of a book, appearance is crucial to the success of your content marketing. Conceptualizing, writing, and publishing high-quality content can be time-consuming. Formatting the perfect blog post is relatively easy. Here are a few tips to consider before publishing your next blog post: Short paragraphs No need to apply traditional rules of composition […]
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Does social media impact your SEO? Do retweets, shares, and likes of a webpage actually boost that page in search engine results? It’s a longstanding debate. Google hasn’t acknowledged that social signals are a ranking factor. However, numerous studies suggest there is a correlation. The premise is simple. Google wants to serve the best results […]
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