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Latest Post

5 Simple Ways to Build Links Through Networking (+ Free Email Templates)

Link building. You've probably been encouraged to do it by your digital marketing provider and found yourself overwhelmed by the thought of it. But you don't have to be.

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Email Marketing Templates

Ellen Horton

22 May 2019

Do Patients Engage with Your Emails?

  It’s frustrating when people don’t engage with your marketing activities. You write up an article, post on social media, or send out an email campaign – and nothing comes from it. There could be several culprits. Your messaging is off, you’re using the wrong channel, or maybe you’re not following best practices. This is […]

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facebook-people-300x217

Ellen Horton

15 May 2019

Why You Should Join a Facebook Group

Social media is a powerful marketing channel. It helps drive website traffic, build brand awareness, and stimulate patient referrals. Facebook groups should be a part of your strategy. Over the years, Facebook groups have grown in popularity. These communities help users get information from people outside their immediate social circle. Oftentimes, people join groups to […]

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New Google Updates

Ellen Horton

8 May 2019

Posting to Your Google My Business Page

Claiming and optimizing your Google My Business Page is a quick and effective way to improve your dental SEO. It’s also a great way to connect with potential patients. Google is always looking to enhance its platform. They continuously add features to improve business listings and provide more information to potential customers. Google Posts is […]

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Do people really click on ads?

Ellen Horton

8 May 2019

Do people really click on ads?

Google’s ad platform is a great channel to expedite new patient growth. It’s a way to improve brand awareness and gain quick visibility in search results. Google Ads helps you reach the people you want to reach where and when you want to reach them. Want to attract cosmetic dentistry patients who live within commuting […]

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seo-rankings

Ellen Horton

1 May 2019

Yes… Backlinks are Still Important

When ranking websites, Google considers hundreds of factors. And while its algorithm constantly evolves, quality backlinks are still near the top of the list. This underscores the importance of link building. Link building is one of the most challenging (and rewarding) digital marketing activities. After all, you have to convince online users and third-party websites […]

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Social Media for Dentists

Ellen Horton

24 April 2019

3 Social Media Post Ideas

With Facebook’s billion-plus active user base, people now spend more time scanning their newsfeeds than checking their emails. That makes Facebook a powerful medium to communicate with current and prospective patients. Of course, newsfeeds are a cluttered space. Are you standing out from the crowd? Consider these three post ideas to give your Facebook strategy […]

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