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Latest Post

How to Get a Competitive Edge

You’ve probably heard the question, “What’s your unique selling proposition?”. In other words, why should a new patient choose you over your competitor? This is something every dentist should understand before planning their digital marketing strategy. If you don’t know the answer to this question, how is your marketing going to communicate it to prospective […]

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5-factor-marketing

Brian Koenig

16 December 2019

Infographic: 5 Factors of Digital Marketing Success

The Internet is a crowded space. Attention spans are as short as ever. Don’t get diverted by marketing activities that don’t move the needle. Learn about the 5 factors of digital marketing success.

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marketing trends 2020 (1)

Randi Grant

4 December 2019

Top 10 Dental Marketing Strategies for 2021

From social media to website design to Google Ads, we discuss the top 10 dental marketing strategies to implement in 2020 to get more new patients into your practice.

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Anna

18 September 2019

How To Brand Your Dental Practice

As a dentist, you view yourself as a “dental practice.” You practice the art of medicine, serving people to keep their mouths healthy and smiles bright. You don’t refer to those you serve as “customers” or “clients.” They’re patients. However, the reality is you are a small business that has the same demands as an […]

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tech-savvy-office

Ellen Horton

9 August 2019

A Picture is Worth a Thousand Words

For years we’ve been urging clients to invest in great photography, especially of the doctor and the team. It adds authenticity to your site, telling patients, “I’m real and you can trust me.” Sure, potential new patients aren’t arriving on your website actively looking for photos of you. But a picture speaks a thousand words […]

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survey

Ellen Horton

17 July 2019

Consistent NAP-ping is Critical

It’s not rocket science. For potential patients to both find and reach you, your contact details must be accurate. But when it comes to the Internet, it’s more than just accuracy. Google is the number-one source of new patients. And in Google’s mind, accurate contact details on your website isn’t enough. It wants consistency across […]

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Ellen Horton

3 July 2019

Content is Still King

Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers. Such measures force you to refine your methods when attracting prospective patients from the platform. Over the years, search algorithms have left many webmasters in SEO peril. It started with penalizing keyword abuse, where website owners […]

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