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Category Archives: Social Media

Facebook… It’s Also a Search Engine

Google is by the far the largest search engine. No other platform comes close. However, social networks like Facebook are underestimated for their search engine abilities. Prior to 2013, Facebook’s search function only returned results based on existing pages. There wasn’t much logic in the algorithm. Then the network made refinements. It took pages, categories, […]

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Why You Should Create Videos for
Your Dental Facebook Marketing

Every day, Facebook videos receive 8 billion video views. Videos are an integral part of the Facebook experience and are increasingly being favored over other types of posts. Videos are an easy way to get emotional engagement from your audience to tell your practice's story. In a recent survey, 45% of Facebook users expressed intent […]

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Comparing Google Ads Vs. Facebook Ads: Which is right for your practice?

The way we search for answers and recommendations has fundamentally changed. This is due to the emergence of smartphones, increased access to information, and other factors. “Googling it” is a common phrase in our vernacular and, according to a recent study, the average person will spend five years of their life browsing social media. It’s […]

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Building a Prosperous Social Media Strategy

Implementing an effective social media marketing strategy may seem simple. After all, most people already know how to use Facebook. Building a custom website requires coding and design experience, which requires extensive training. Posting a fifteen-word status update on your Facebook page?  It could take less than a minute. Social networks let businesses take “the […]

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Dental Facebook Marketing: How the Algorithm Works

Every time you open your Facebook News Feed, something happens. One of the world’s most misunderstood yet influential computer algorithms springs into action. Learn how this algorithm works.

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The Ultimate Dental Referral Marketing Tool: Social Media

Patient referrals don’t always come from word of mouth. In fact, it’s becoming less and less common that they do so. To maximise your referral marketing, it must feed through several promotion channels.

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Sorry, Facebook Doesn’t Produce New Dental Patients

Social media. It’s hip. It’s cool. It’s a sexy marketing channel that’ll produce a flood of new patients for your practice. Right? Sorry, not going to happen. Sure, Facebook has a host of benefits. But there are many misconceptions about those benefits.

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5 Steps For Creating a Dental Facebook Page

If you have a personal Facebook account, you can easily create a business page for your practice. And you can do so in a matter of minutes. Of course, creating a Facebook page and creating a great Facebook page are two very different things.

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Facebook Advertising for Dentists: Is it Worth it?

Awhile back, Facebook made an algorithm change that resulted in a sharp drop in organic reach. Your posts used to be much more visible to your followers. Building a Facebook marketing budget wasn’t even a consideration. Now your posts are no longer a natural part of your patients’ newsfeeds.

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3 Reasons You Won’t Get New Patients From Facebook

Believe it or not, we’ve been asked the following question more than once: Why do I need a practice website if I have a Facebook page? While Facebook and other social media outlets are certainly an important part of any successful dental marketing strategy, it’s important to have realistic expectations about new patient performance.

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