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Category Archives: Social Media

Why You Should Join a Facebook Group

Social media is a powerful marketing channel. It helps drive website traffic, build brand awareness, and stimulate patient referrals. Facebook groups should be a part of your strategy. Over the years, Facebook groups have grown in popularity. These communities help users get information from people outside their immediate social circle. Oftentimes, people join groups to […]

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3 Social Media Post Ideas

With Facebook’s billion-plus active user base, people now spend more time scanning their newsfeeds than checking their emails. That makes Facebook a powerful medium to communicate with current and prospective patients. Of course, newsfeeds are a cluttered space. Are you standing out from the crowd? Consider these three post ideas to give your Facebook strategy […]

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Do Social Signals Impact SEO?

Does social media impact your SEO? Do retweets, shares, and likes of a webpage actually boost that page in search engine results? It’s a longstanding debate. Google hasn’t acknowledged that social signals are a ranking factor. However, numerous studies suggest there is a correlation. The premise is simple. Google wants to serve the best results […]

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YouTube vs. Facebook Live

Video can be a valuable marketing channel. It’s a great way to make announcements, provide education, and engage both current and prospective new patients. When it comes to video marketing, we often get this question: “Which is better, Facebook Live or YouTube?” The answer? It depends. Which platform to use hinges on what you are […]

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Facebook… It’s Also a Search Engine

Google is by the far the largest search engine. No other platform comes close. However, social networks like Facebook are underestimated for their search engine abilities. Prior to 2013, Facebook’s search function only returned results based on existing pages. There wasn’t much logic in the algorithm. Then the network made refinements. It took pages, categories, […]

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Why You Should Create Videos for
Your Dental Facebook Marketing

Every day, Facebook videos receive 8 billion video views. Videos are an integral part of the Facebook experience and are increasingly being favored over other types of posts. Videos are an easy way to get emotional engagement from your audience to tell your practice's story. In a recent survey, 45% of Facebook users expressed intent […]

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Comparing Google Ads Vs. Facebook Ads: Which is right for your practice?

The way we search for answers and recommendations has fundamentally changed. This is due to the emergence of smartphones, increased access to information, and other factors. “Googling it” is a common phrase in our vernacular and, according to a recent study, the average person will spend five years of their life browsing social media. It’s […]

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Building a Prosperous Social Media Strategy

Implementing an effective social media marketing strategy may seem simple. After all, most people already know how to use Facebook. Building a custom website requires coding and design experience, which requires extensive training. Posting a fifteen-word status update on your Facebook page?  It could take less than a minute. Social networks let businesses take “the […]

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Dental Facebook Marketing: How the Algorithm Works

Every time you open your Facebook News Feed, something happens. One of the world’s most misunderstood yet influential computer algorithms springs into action. Learn how this algorithm works.

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The Ultimate Dental Referral Marketing Tool: Social Media

Patient referrals don’t always come from word of mouth. In fact, it’s becoming less and less common that they do so. To maximise your referral marketing, it must feed through several promotion channels.

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