Every time you open your Facebook News Feed, something happens. One of the world’s most misunderstood yet influential computer algorithms springs into action. Learn how this algorithm works.
Continue Reading >>Category Archives: Social Media
Patient referrals don’t always come from word of mouth. In fact, it’s becoming less and less common that they do so. To maximise your referral marketing, it must feed through several promotion channels.
Continue Reading >>Social media. It’s hip. It’s cool. It’s a sexy marketing channel that’ll produce a flood of new patients for your practice. Right? Sorry, not going to happen. Sure, Facebook has a host of benefits. But there are many misconceptions about those benefits.
Continue Reading >>If you have a personal Facebook account, you can easily create a business page for your practice. And you can do so in a matter of minutes. Of course, creating a Facebook page and creating a great Facebook page are two very different things.
Continue Reading >>Awhile back, Facebook made an algorithm change that resulted in a sharp drop in organic reach. Your posts used to be much more visible to your followers. Building a Facebook marketing budget wasn’t even a consideration. Now your posts are no longer a natural part of your patients’ newsfeeds.
Continue Reading >>Believe it or not, we’ve been asked the following question more than once: Why do I need a practice website if I have a Facebook page? While Facebook and other social media outlets are certainly an important part of any successful dental marketing strategy, it’s important to have realistic expectations about new patient performance.
Continue Reading >>Back in June, Google Plus links started disappearing from Google, leading many to believe this was the beginning of the end for the social media platform that could never quite gain traction with users. Just a month after that, Google announced a big ‘pivot’ for the social network.
Continue Reading >>Did you know that visual content is one of the most powerful tools that your dental practice has to engage fans on social media? Long gone are the days of plain, text-based posts. In fact, there is evidence to show that posts with images get much more engagement (shares and retweets) on Facebook and Twitter than posts without images.
Continue Reading >>If you have a Facebook page for your dental practice and you post on it regularly, you’ve probably noticed a dip in the amount of followers who see your posts.
Continue Reading >>Twitter can be a great way to increase engagement with your current patients, ultimately improving patient retention.
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