Category Archives: Social Media

25 Facebook Contest Ideas for Dentists

People love to win. They also love to support businesses that actively engage with them. That's why Facebook and Instagram contests are a great way to boost engagement and build good-will with your followers, while expanding your reach to new followers. Plus, they're fun! This list will provide you with 25 specific dental contest ideas […]

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5 Ways to Engage Patients on Facebook During COVID-19 (& Free Shareable Graphics)

You might feel helpless as you cancel non-emergency appointments for the next few weeks. But one way to stay top-of-mind with your patients and help them maintain healthy habits is through social media.

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Why You Should Join a Facebook Group

Social media is a powerful marketing channel. It helps drive website traffic, build brand awareness, and stimulate patient referrals. Facebook groups should be a part of your strategy. Over the years, Facebook groups have grown in popularity. These communities help users get information from people outside their immediate social circle. Oftentimes, people join groups to […]

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3 Social Media Post Ideas

With Facebook’s billion-plus active user base, people now spend more time scanning their newsfeeds than checking their emails. That makes Facebook a powerful medium to communicate with current and prospective patients. Of course, newsfeeds are a cluttered space. Are you standing out from the crowd? Consider these three post ideas to give your Facebook strategy […]

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Do Social Signals Impact SEO?

Does social media impact your dental SEO? Do retweets, shares, and likes of a webpage actually boost that page in search engine results? It’s a longstanding debate. Google hasn’t acknowledged that social signals are a ranking factor. However, numerous studies suggest there is a correlation. The premise is simple. Google wants to serve the best […]

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YouTube vs. Facebook Live

Video can be a valuable marketing channel. It’s a great way to make announcements, provide education, and engage both current and prospective new patients. When it comes to video marketing, we often get this question: “Which is better, Facebook Live or YouTube?” The answer? It depends. Which platform to use hinges on what you are […]

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Does Your Dental Facebook Page Need “SEO”?

Is your dental Facebook page optimized for organic search? If not, it's something to start thinking about. Sure, Google is the largest search engine. However, Facebook sees over 1.5 billion searches every day and over 600 million users visit business pages every day. Hence, why Facebook local search marketing has become so important. Stay ahead […]

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Facebook… It’s Also a Search Engine

Google is by the far the largest search engine. No other platform comes close. However, social networks like Facebook are underestimated for their search engine abilities. Prior to 2013, Facebook’s search function only returned results based on existing pages. There wasn’t much logic in the algorithm. Then the network made refinements. It took pages, categories, […]

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Building a Prosperous Social Media Strategy

Implementing an effective social media marketing strategy may seem simple. After all, most people already know how to use Facebook. Building a custom website requires coding and design experience, which requires extensive training. Posting a fifteen-word status update on your Facebook page?  It could take less than a minute. Social networks let businesses take “the […]

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