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Latest Post

Dental Newsletter Service For Your Patients

Today, any website worth having must include a dental newsletter for patients. Why? Because they work, engaging patients and creating top-of-mind awareness about you and your practice.

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PPC Click

Ellen Horton

6 March 2019

Is Traditional Advertising Dead?

The advertising landscape has evolved. Long gone are the days when businesses sink all their ad dollars into billboard and yellow page ads. More and more dentists are diverting their marketing budget to digital platforms. There are a couple reasons for this: You can target prospective patients more precisely You can see exactly where your […]

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Facebook-group

Brian Koenig

5 March 2019

Does Your Dental Facebook Page Need “SEO”?

Is your dental Facebook page optimized for organic search? If not, it's something to start thinking about. Sure, Google is the largest search engine. However, Facebook sees over 1.5 billion searches every day and over 600 million users visit business pages every day. Hence, why Facebook local search marketing has become so important. Stay ahead […]

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woman-on-laptop

Ellen Horton

27 February 2019

Should You Copy Someone Else’s Content?

Whether it’s a new website design or ongoing marketing activities, writing new content is one of the most time-consuming tasks. It’s also one of the most rewarding tasks. Publishing a steady flow of content helps keep patients engaged and improves visibility on search engines. The challenge is… it takes time to write a new webpage […]

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working-tablet

Ellen Horton

26 February 2019

What to Include in Your Dental Website’s About Us Page

Of all of the top pages on a dental website, the About Us page is often the most intimidating. Talking about yourself can be difficult, especially in a setting where you're trying to convince potential patients that you're the right dentist for them. Don't worry, though. Follow these simple Do's and Don'ts to get some […]

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facebook-white

Ellen Horton

20 February 2019

Facebook… It’s Also a Search Engine

Google is by the far the largest search engine. No other platform comes close. However, social networks like Facebook are underestimated for their search engine abilities. Prior to 2013, Facebook’s search function only returned results based on existing pages. There wasn’t much logic in the algorithm. Then the network made refinements. It took pages, categories, […]

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email-marketing

Ellen Horton

13 February 2019

Don’t Skimp on Subject Lines

Have an exciting new development at your practice? A new special you'd like to offer? Email is an excellent channel to get the word out. So you've written your email and scrutinized each sentence. Now you just need to add a subject line. You plug something in and hit the send button. Wait… it's not […]

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