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Latest Post

5 Dental Newsletter Templates You Can Steal For Your Practice

To boost the value of your patients, getting them to make regular appointments and refer their friends, you must keep in touch with them. Implementing the right dental practice newsletter templates and emailing your patients regularly is an efficient, low-cost way to do so.

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Ellen Horton

20 March 2019

YouTube vs. Facebook Live

Video can be a valuable marketing channel. It’s a great way to make announcements, provide education, and engage both current and prospective new patients. When it comes to video marketing, we often get this question: “Which is better, Facebook Live or YouTube?” The answer? It depends. Which platform to use hinges on what you are […]

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smiling-patient

Ellen Horton

13 March 2019

What to Do About Negative Reviews

Your online reputation. Most practices don't take it seriously. Until they get stung by that first one-star review. Over 85 percent of patients do online research before scheduling a doctor's appointment. Further, 84 percent of consumers trust online reviews as much as they'd trust a personal recommendation. So a 2.5-star average rating on your Google […]

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PPC Click

Ellen Horton

6 March 2019

Is Traditional Advertising Dead?

The advertising landscape has evolved. Long gone are the days when businesses sink all their ad dollars into billboard and yellow page ads. More and more dentists are diverting their marketing budget to digital platforms. There are a couple reasons for this: You can target prospective patients more precisely You can see exactly where your […]

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Brian Koenig

5 March 2019

Does Your Dental Facebook Page Need “SEO”?

Is your dental Facebook page optimized for organic search? If not, it's something to start thinking about. Sure, Google is the largest search engine. However, Facebook sees over 1.5 billion searches every day and over 600 million users visit business pages every day. Hence, why Facebook local search marketing has become so important. Stay ahead […]

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Ellen Horton

27 February 2019

Should You Copy Someone Else’s Content?

Whether it’s a new website design or ongoing marketing activities, writing new content is one of the most time-consuming tasks. It’s also one of the most rewarding tasks. Publishing a steady flow of content helps keep patients engaged and improves visibility on search engines. The challenge is… it takes time to write a new webpage […]

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Ellen Horton

26 February 2019

What to Include in Your Dental Website’s About Us Page

Of all of the top pages on a dental website, the About Us page is often the most intimidating. Talking about yourself can be difficult, especially in a setting where you're trying to convince potential patients that you're the right dentist for them. Don't worry, though. Follow these simple Do's and Don'ts to get some […]

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