Category Archives: Email Marketing

  It’s frustrating when people don’t engage with your marketing activities. You write up an article, post on social media, or send out an email campaign – and nothing comes from it. There could be several culprits. Your messaging is off, you’re using the wrong channel, or maybe you’re not following best practices. This is […]

Have an exciting new development at your practice? A new special you'd like to offer? Email is an excellent channel to get the word out. So you've written your email and scrutinized each sentence. Now you just need to add a subject line. You plug something in and hit the send button. Wait… it's not […]

You’ve written your email, scrutinised each sentence, and racked your brain for the best subject line. You click publish with a sigh of relief. Three days later, you peek at the stats. Your patients aren’t opening or clicking on your emails…

Most patients have selective memories when it comes to visiting the dentist every six months. For many, it’s not a priority. For your practice, however, it’s a huge priority. Because securing new patients isn’t your only focus.

With the New Year comes New Year’s resolutions, and at this moment your patients are setting self-improvement goals to live better and healthier lives in 2016. Lucky for you, dental care fits the bill.