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Search engine optimisation is a digital marketing tactic that is essential for long-term new patient success. It’s a strategy that allows you to attract prospective new patients 24 hours a day, 365 days a year. Pay-per-click (PPC) advertising, like Google Ads, is a great way to expedite new patient growth. After setting up a campaign, […]Continue Reading >
Do you know how many people visit your website each month? Do you know how many of them actually book an appointment? If you don’t have a way to measure your website’s performance, you have no idea whether it’s working.Continue Reading >
Graduating from dental school is difficult enough. Putting your education to practice – by building a business from scratch – is an even bigger challenge. First come the logistical obstacles. Legal documents, where you’re going to set up shop, and on and on.Continue Reading >
Patient referrals don’t always come from word of mouth. In fact, it’s becoming less and less common that they do so. To maximise your referral marketing, it must feed through several promotion channels.Continue Reading >
New guidelines from the Americans with Disabilities Act (ADA) are looming, potentially as soon as this Spring. The compliance measures are being set in place to ensure that websites are accessible to all, including individuals with disabilities.Continue Reading >