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Latest Post

Transitioning to Google Analytics 4: A Guide for Dentists

Are you prepared for Google's mandated shift to Google Analytics 4 (GA4)? Discover how this change could affect your dental website, from advanced data analysis to privacy protection. Let us guide you through the transition, and explore why you might need a digital marketing expert on your side.

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Maria Diamond

25 March 2021

How to Get a Competitive Edge

You’ve probably heard the question, “What’s your unique selling proposition?”. In other words, why should a new patient choose you over your competitor?

This is something every dentist should understand before planning their digital marketing strategy.

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Randi Grant

5 October 2020

Dental Newsletter Service For Your Patients

Today, any website worth having must include a dental newsletter for patients. Why? Because they work, engaging patients and creating top-of-mind awareness about you and your practice.

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Randi Grant

1 October 2020

Dental Website Content that Produces New Patients

When a prospective new patient arrives at your Smile Marketing website, they want to know one thing: “Is this the dentist for me?” Our job is to help them say, “Yes!”

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Brian Koenig

1 October 2020

Why Google Ads are More Important for Dentists Than Ever Before

You may be noticing us talk a lot about Google Ads lately. Why? It’s not to “upsell” you. When you’re running Google Ads, most of the money you spend goes straight to Google for your ad budget.

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Randi Grant

29 September 2020

The Ultimate Guide to Dental SEO

Today's SEO is all about optimizing your dental practice website and your overall online presence using local SEO best practices to make you findable online. It is important to work with a dental SEO company that uses “white hat” techniques (those recommended by Google), assuring lasting value as the algorithm continues to evolve. Here’s a […]

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29 September 2020

Do Dentists Need Reputation Management?

Do Dentists Need Reputation Management? The short answer is, yes, dentists need reputation management. What patients say about your practice online is a critical component of generating new patients. Long gone are the days when “real-world” recommendations were the only way to grow your practice. Your reputation, both online and off, is one of your […]

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