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Category Archives: Practice Marketing

The Anatomy of a Blog Post

Like the cover of a book, appearance is crucial to the success of your content marketing. Conceptualizing, writing, and publishing high-quality content can be time-consuming. Formatting the perfect blog post is relatively easy. Here are a few tips to consider before publishing your next blog post: Short paragraphs No need to apply traditional rules of composition […]

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Should You Copy Someone Else’s Content?

Whether it’s a new website design or ongoing marketing activities, writing new content is one of the most time-consuming tasks. It’s also one of the most rewarding tasks. Publishing a steady flow of content helps keep patients engaged and improves visibility on search engines. The challenge is… it takes time to write a new webpage […]

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What to Include in Your Dental Website’s About Us Page

Of all of the top pages on a dental website, the About Us page is often the most intimidating. Talking about yourself can be difficult, especially in a setting where you're trying to convince potential patients that you're the right dentist for them. Don't worry, though. Follow these simple Do's and Don'ts to get some […]

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Don’t Skimp on Subject Lines

Have an exciting new development at your practice? A new special you'd like to offer? Email is an excellent channel to get the word out. So you've written your email and scrutinized each sentence. Now you just need to add a subject line. You plug something in and hit the send button. Wait… it's not […]

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Should You Stay Ahead of the Curve?

The modern digital world, social media especially, is constantly changing. Keeping up with the never-ending stream of updates, announcements, and shifts within the digital marketing space can be daunting. Many changes are self-evident. For example, you log into your Facebook account and see a feature you've never noticed before. Others might be more complex… A […]

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Sending Holiday Emails in the New Year

We talk a lot about how to get new patients, but it’s important not to forget your existing patients. After all, better retention leads to more referrals. And referrals are often the best new patients. One of the simplest, most effective ways to boost retention is by emailing your patient list. The holiday season is […]

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Digital Marketing Minute | Front Desk Support

Your office phone rings. Once, twice, three times. Who’s going to answer it? What are they going to say? Someone doesn’t become a patient from your website simply by picking up the phone. Unless they schedule an appointment online, conversion typically occurs after someone speaks to your front desk. In other words, your phone can be an […]

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Key Dental Digital Marketing Terms: Part 1 of 2

Digital marketing, like dentistry, comes with a few key terms that at first may seem intimidating – but once broken down aren’t too difficult to understand. In this article, we’ll break it down into a few key terms so that you can use marketing as a tool to grow your practice. Key Terms to Know […]

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Google Cracks Down on My Business Listing Scams

Ever been scammed by a “Google representative” who wasn’t actually representing Google? If so, you are one among many others. For years, scammers claiming to represent Google have preyed upon small business owners.

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5 Most Common Internet Dental Marketing Services

When it comes to hiring an online marketing service, there is no shortage of options. You might hire a local designer that focuses solely on upfront design. You might hire an SEO company that offers optimisation services. Or you might hire a social media agency..

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