The Internet is a crowded space. Attention spans are as short as ever. Don’t get diverted by marketing activities that don’t move the needle. Learn about the 5 factors of digital marketing success.
Continue Reading >>Category Archives: Practice Marketing
From social media to website design to Google Ads, we discuss the top 10 dental marketing strategies to implement in 2020 to get more new patients into your practice.
Continue Reading >>As a dentist, you view yourself as a “dental practice.” You practice the art of medicine, serving people to keep their mouths healthy and smiles bright. You don’t refer to those you serve as “customers” or “clients.” They’re patients. However, the reality is you are a small business that has the same demands as an […]
Continue Reading >>It’s frustrating when people don’t engage with your marketing activities. You write up an article, post on social media, or send out an email campaign – and nothing comes from it. There could be several culprits. Your messaging is off, you’re using the wrong channel, or maybe you’re not following best practices. This is […]
Continue Reading >>Claiming and optimizing your Google My Business Page is a quick and effective way to improve your dental SEO. It’s also a great way to connect with potential patients. Google is always looking to enhance its platform. They continuously add features to improve business listings and provide more information to potential customers. Google Posts is […]
Continue Reading >>Like the cover of a book, appearance is crucial to the success of your content marketing. Conceptualizing, writing, and publishing high-quality content can be time-consuming. Formatting the perfect blog post is relatively easy. Here are a few tips to consider before publishing your next blog post: Short paragraphs No need to apply traditional rules of composition […]
Continue Reading >>Whether it’s a new website design or ongoing marketing activities, writing new content is one of the most time-consuming tasks. It’s also one of the most rewarding tasks. Publishing a steady flow of content helps keep patients engaged and improves visibility on search engines. The challenge is… it takes time to write a new webpage […]
Continue Reading >>Of all of the top pages on a dental website, the About Us page is often the most intimidating. Talking about yourself can be difficult, especially in a setting where you're trying to convince potential patients that you're the right dentist for them. Don't worry, though. Follow these simple Do's and Don'ts to get some […]
Continue Reading >>Have an exciting new development at your practice? A new special you'd like to offer? Email is an excellent channel to get the word out. So you've written your email and scrutinized each sentence. Now you just need to add a subject line. You plug something in and hit the send button. Wait… it's not […]
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