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Have an exciting new development at your practice? A new special you'd like to offer? Email is an excellent channel to get the word out. So you've written your email and scrutinized each sentence. Now you just need to add a subject line. You plug something in and hit the send button. Wait… it's not […]
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Unless you're one of the 20 percent of people using Bing or Yahoo, we all go searching for answers in the same place – Google. The search engine giant, in all its tech glory, represents two completely different, yet equally valuable traffic sources: organic search and paid search. The difference between the two? Organic Search […]
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Understanding local search trends is essential. After all, how consumers use the Internet to consume local information determines how visible your practice is to prospective patients. A new report by Yext revealed interesting findings on local search trends, examining 300,000 business locations from the beginning of 2017 to the end of 2018. What can we […]
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Every day, Facebook videos receive 8 billion video views. Videos are an integral part of the Facebook experience and are increasingly being favored over other types of posts. Videos are an easy way to get emotional engagement from your audience to tell your practice's story. In a recent survey, 45% of Facebook users expressed intent […]
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The modern digital world, social media especially, is constantly changing. Keeping up with the never-ending stream of updates, announcements, and shifts within the digital marketing space can be daunting. Many changes are self-evident. For example, you log into your Facebook account and see a feature you've never noticed before. Others might be more complex… A […]
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