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25 March 2021
How to Get a Competitive Edge
You’ve probably heard the question, “What’s your unique selling proposition?”. In other words, why should a new patient choose you over your competitor? This is something every dentist should understand before planning their digital marketing strategy. If you don’t know the answer to this question, how is your marketing going to communicate it to prospective […]
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5 October 2020
Dental Newsletter Service For Your Patients
Today, any website worth having must include a dental newsletter for patients. Why? Because they work, engaging patients and creating top-of-mind awareness about you and your practice.
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1 October 2020
Dental Website Content that Produces New Patients
When a prospective new patient arrives at your Smile Marketing website, they want to know one thing: “Is this the dentist for me?” Our job is to help them say, “Yes!”
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1 October 2020
Why Google Ads are More Important for Dentists Than Ever Before
You may be noticing us talk a lot about Google Ads lately. Why? It’s not to “upsell” you. When you’re running Google Ads, most of the money you spend goes straight to Google for your ad budget.
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29 September 2020
The Ultimate Guide to Dental SEO
Many SEO consultants would like you to believe that dental website SEO is some high art; a secret society with special handshakes and insider information. That may help them extract their high fees, but how to properly optimize a website is well known. In fact, Google would rather see attempts to “game” their algorithm disappear, […]
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29 September 2020
Do Dentists Need Reputation Management?
Do Dentists Need Reputation Management? The short answer is, yes, dentists need reputation management. What patients say about your practice online is a critical component of generating new patients. Long gone are the days when “real-world” recommendations were the only way to grow your practice. Your reputation, both online and off, is one of your […]
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