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25 March 2021
How to Get a Competitive Edge
You’ve probably heard the question, “What’s your unique selling proposition?”. In other words, why should a new patient choose you over your competitor?
This is something every dentist should understand before planning their digital marketing strategy.
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5 October 2020
Dental Newsletter Service For Your Patients
Today, any website worth having must include a dental newsletter for patients. Why? Because they work, engaging patients and creating top-of-mind awareness about you and your practice.
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1 October 2020
Dental Website Content that Produces New Patients
When a prospective new patient arrives at your Smile Marketing website, they want to know one thing: “Is this the dentist for me?” Our job is to help them say, “Yes!”
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1 October 2020
Why Google Ads are More Important for Dentists Than Ever Before
You may be noticing us talk a lot about Google Ads lately. Why? It’s not to “upsell” you. When you’re running Google Ads, most of the money you spend goes straight to Google for your ad budget.
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29 September 2020
The Ultimate Guide to Dental SEO
Many SEO consultants would like you to believe that dental website SEO is some high art; a secret society with special handshakes and insider information. That may help them extract their high fees, but how to properly optimize a website is well known. In fact, Google would rather see attempts to “game” their algorithm disappear, […]
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29 September 2020
Do Dentists Need Reputation Management?
Do Dentists Need Reputation Management? The short answer is, yes, dentists need reputation management. What patients say about your practice online is a critical component of generating new patients. Long gone are the days when “real-world” recommendations were the only way to grow your practice. Your reputation, both online and off, is one of your […]
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