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The Internet is a crowded space. Attention spans are as short as ever. Don't get diverted by marketing activities that don't move the needle. Learn about the 5 factors of digital marketing success.Continue Reading >
From social media to website design to Google Ads, we discuss the top 10 dental marketing strategies to implement in 2020 to get more new patients into your practice.Continue Reading >
As a dentist, you view yourself as a “dental practice.” You practice the art of medicine, serving people to keep their mouths healthy and smiles bright. You don’t refer to those you serve as “customers” or “clients.” They’re patients. However, the reality is you are a small business that has the same demands as an […]Continue Reading >
For years we’ve been urging clients to invest in great photography, especially of the doctor and the team. It adds authenticity to your site, telling patients, “I’m real and you can trust me.” Sure, potential new patients aren’t arriving on your website actively looking for photos of you. But a picture speaks a thousand words […]Continue Reading >
It’s not rocket science. For potential patients to both find and reach you, your contact details must be accurate. But when it comes to the Internet, it’s more than just accuracy. Google is the number-one source of new patients. And in Google’s mind, accurate contact details on your website isn’t enough. It wants consistency across […]Continue Reading >