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Welcome to the Smile Marketing Blog

Here we share everything you need to know about marketing your practice on the Internet

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Dental SEO vs PPC: An Integrated Approach

Which is better: SEO or PPC? This is a question we’re often asked. Well, there’s no concrete answer. It largely depends on your new patient goals. Ideally, you marry the two to build a short- and long-term marketing strategy.

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Social Media Ads

Sorry, Facebook Doesn’t Produce New Dental Patients

Social media. It’s hip. It’s cool. It’s a sexy marketing channel that’ll produce a flood of new patients for your practice. Right? Sorry, not going to happen. Sure, Facebook has a host of benefits. But there are many misconceptions about those benefits.

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google-analytics

Google Analytics for Dentists | The Basics

Do you know how many people visit your website each month? Do you know how many of them actually book an appointment? If you don’t have a way to measure your website’s performance, you have no idea whether it’s working.

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Negative Reviews Blog

3 Ways to Manage Your Online Dental Reputation

To build a loyal patient roster, you must have a sound reputation. To get new patients from the Internet, you must have a sound reputation. There’s no doubt. If you’re flooded with poor online feedback, prospective patients are turning to your competitors.

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website-design-homepage

Dental Website Homepages That Convert

Where do most prospective patients find you? Typically, it’s your website. What’s the first page they visit on your site? Typically, it’s your homepage. Your dental website homepage is your first impression. It’s the reception room to your practice.

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