Dental Website
Design and Marketing

A multi-channel digital marketing system
for dentists who want to beat their
competition.


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Dental Websites that
Convert New Patients

Our team of designers specialise in dental website design, with the goal of boosting patient conversion by answering one simple question:
“Are you the right dentist for me?”


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The 5 Factors of Digital
Marketing Success

Over the years, we’ve studied the needs, questions, and preferences of over a million health care patients. Knowing how dental patients behave online has given us insight into what it takes to turn website visitors into new patients.

With more than a decade of experience managing the online presence for thousands of dentists, we've discovered that the following five digital marketing factors are essential to stay ahead of the curve.

High-Converting Website

Your website is typically the first thing prospective patients see. Therefore, it’s your most powerful marketing asset.

Copywriting, photography, design… new patient conversion depends on these factors. Your website must take patients down a journey, a path that is scripted to turn casual visitors into loyal new patients. We take the pivotal step of monitoring user behavior and optimizing accordingly.

Website Traffic

Website traffic typically comes in two forms: Organic traffic and paid traffic.

Organic traffic is earned from SEO (search engine optimization) to improve your website authority and increase your Google rankings.

Paid traffic involves Google Ads and Facebook Ad campaigns to extend your reach and expedite new patient growth.

Email Marketing

Email generates better ROI than nearly any other marketing channel. It’s a medium used to educate, up-sell, and cross-sell – and it’s controlled by you, not a search engine or social media platform.

E-newsletters, birthday greetings, and targeted campaigns help you stay connected to current patients while improving retention, referrals, and reactivations.

5-Star Reviews

Online reviews on Google, Yelp, and other sites provide social proof. Managing your online reputation, by encouraging positive reviews and responding to negative reviews, shows your commitment to patient care.

Our automated reputation management system works on your behalf to generate 5-star feedback on the most popular review sites.

Social Media Management

An active social media presence builds patient community and aids new patient conversion. The right mix of posts keeps patients engaged with your practice and encourages more patient appointments.

Our social media content offers the assets and best practices required to build an engaging social presence.


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FREE eBook:
10 Ways to Get New
Patients from the Internet

Learn 10 simple things you can do to improve your practice’s online presence and start getting more new dental patients from the Internet today.

Get Your Copy Today

Our Mission:
Produce New Patients

We specialise in new patient marketing for
dentists. Let us show you how to predictably
add 15 to 50 new patients from the Internet,
every month.

meet the team

Happy Clients Say it All

We do more than just build websites. We partner with our clients to
create beautiful, new patient-producing websites they can be proud of.
But don’t just take our word for it. See what our clients have to say.

  • Everyone at Smile Marketing has been wonderful to work with and always very helpful. Highly recommend this company.
    -Amy C., Palmetto Smiles of Charleston
  • Your team continues to provide exceptional service and advice upon the "click" of my send/receive button! Thank-you for all you do!
    -Dr. Mark P.
  • The past few times I’ve emailed the support team they have been AWESOME at responding quickly and being proactive about our site's details. Lovin' it! Keep it up!!! :)
    -Kristen H.
  • Our office has been so pleased with everything you have done for us!! We are noticing an increase in new patients from the website! Every time I send a request for an addition to the website it is handled in a prompt professional manner. Thank you Smile Marketing!
    -Katie Turley, Sea Brite Dental
  • Thanks for being the kind of company that stays on top of important issues that affect websites and for welcoming feedback from clients. I always feel like my needs are being met.
    -Ann F.
  • Great Support Staff! They are super helpful with any project I need, no questions asked.
    -Dr. Robert H.
  • As the Marketing Director of our practice, I am regularly told by colleagues how impressive our website is. Keep up the terrific work!
    -Brandon C., Marketing Director
  • We have nothing but rave reviews for the process and customer service we received during the building of our website. The process was easy, we were impressed with how warm and friendly the content read; it clearly reflected Dr. Barwick's personality and the atmosphere of the practice.
    -Patricia & Ian Fox and Barwick, DMD