Link building is a simple concept – getting other websites to link to your website to improve your site’s credibility in the eyes of Google. The idea is that the more credible links you have, the better your ranking potential.
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Today's SEO is all about optimizing your dental practice website and your overall online presence using local SEO best practices to make you findable online. It is important to work with a dental SEO company that uses “white hat” techniques (those recommended by Google), assuring lasting value as the algorithm continues to evolve. Here’s a […]
Continue Reading >>Link building. You’ve probably been encouraged to do it by your digital marketing provider and found yourself overwhelmed by the thought of it. But you don’t have to be.
Continue Reading >>For many dentists, their service pages aren’t getting the visibility they could be getting. They’re buried in Google’s search results – and, in turn, they’re missing out on a lot of new patients. Just because your homepage is ranking well doesn’t mean your pages on implants and cosmetic dentistry are doing the same. An effective […]
Continue Reading >>It’s not rocket science. For potential patients to both find and reach you, your contact details must be accurate. But when it comes to the Internet, it’s more than just accuracy. Google is the number-one source of new patients. And in Google’s mind, accurate contact details on your website isn’t enough. It wants consistency across […]
Continue Reading >>Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers. Such measures force you to refine your methods when attracting prospective patients from the platform. Over the years, search algorithms have left many webmasters in SEO peril. It started with penalizing keyword abuse, where website owners […]
Continue Reading >>Claiming and optimizing your Google My Business Page is a quick and effective way to improve your dental SEO. It’s also a great way to connect with potential patients. Google is always looking to enhance its platform. They continuously add features to improve business listings and provide more information to potential customers. Google Posts is […]
Continue Reading >>When ranking websites, Google considers hundreds of factors. And while its algorithm constantly evolves, quality backlinks are still near the top of the list. This underscores the importance of link building. Link building is one of the most challenging (and rewarding) digital marketing activities. After all, you have to convince online users and third-party websites […]
Continue Reading >>If you monitor your Google rankings frequently, you’ll notice they can fluctuate often. And every time they fall, it can send your stress levels soaring. When the rankings are up, all is well. But when they dip, what’s happening? Is it normal? What can you do? First, small changes in rankings – especially over just […]
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