Category Archives: SEO

The Ultimate Guide to Dental SEO

Many SEO consultants would like you to believe that dental website SEO is some high art; a secret society with special handshakes and insider information. That may help them extract their high fees, but how to properly optimize a website is well known. In fact, Google would rather see attempts to “game” their algorithm disappear, […]

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5 Simple Ways to Build Links Through Your Dental Network(+ Free Email Templates)

Link building. You’ve probably been encouraged to do it by your digital marketing provider and found yourself overwhelmed by the thought of it. But you don’t have to be.

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Why Your Dental Service Pages Aren’t Ranking

For many dentists, their service pages aren’t getting the visibility they could be getting. They’re buried in Google’s search results – and, in turn, they’re missing out on a lot of new patients. Just because your homepage is ranking well doesn’t mean your pages on implants and cosmetic dentistry are doing the same. An effective […]

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Consistent NAP-ping is Critical

It’s not rocket science. For potential patients to both find and reach you, your contact details must be accurate. But when it comes to the Internet, it’s more than just accuracy. Google is the number-one source of new patients. And in Google’s mind, accurate contact details on your website isn’t enough. It wants consistency across […]

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Content is Still King

Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers. Such measures force you to refine your methods when attracting prospective patients from the platform. Over the years, search algorithms have left many webmasters in SEO peril. It started with penalizing keyword abuse, where website owners […]

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Posting to Your Google My Business Page

Claiming and optimizing your Google My Business Page is a quick and effective way to improve your dental SEO. It’s also a great way to connect with potential patients. Google is always looking to enhance its platform. They continuously add features to improve business listings and provide more information to potential customers. Google Posts is […]

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Yes… Backlinks are Still Important

When ranking websites, Google considers hundreds of factors. And while its algorithm constantly evolves, quality backlinks are still near the top of the list. This underscores the importance of link building. Link building is one of the most challenging (and rewarding) digital marketing activities. After all, you have to convince online users and third-party websites […]

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Fluctuating Dental Website Rankings: When to Panic

If you monitor your Google rankings frequently, you’ll notice they can fluctuate often. And every time they fall, it can send your stress levels soaring. When the rankings are up, all is well. But when they dip, what’s happening? Is it normal? What can you do? First, small changes in rankings – especially over just […]

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Do Social Signals Impact SEO?

Does social media impact your dental SEO? Do retweets, shares, and likes of a webpage actually boost that page in search engine results? It’s a longstanding debate. Google hasn’t acknowledged that social signals are a ranking factor. However, numerous studies suggest there is a correlation. The premise is simple. Google wants to serve the best […]

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