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Category Archives: SEO

Yes… Backlinks are Still Important

When ranking websites, Google considers hundreds of factors. And while its algorithm constantly evolves, quality backlinks are still near the top of the list. This underscores the importance of link building. Link building is one of the most challenging (and rewarding) digital marketing activities. After all, you have to convince online users and third-party websites […]

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Fluctuating Dental Website Rankings: When to Panic

If you monitor your Google rankings frequently, you’ll notice they can fluctuate often. And every time they fall, it can send your stress levels soaring. When the rankings are up, all is well. But when they dip, what’s happening? Is it normal? What can you do? First, small changes in rankings – especially over just […]

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Do Social Signals Impact SEO?

Does social media impact your SEO? Do retweets, shares, and likes of a webpage actually boost that page in search engine results? It’s a longstanding debate. Google hasn’t acknowledged that social signals are a ranking factor. However, numerous studies suggest there is a correlation. The premise is simple. Google wants to serve the best results […]

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Google Ads vs. Organic Search

Unless you're one of the 20 percent of people using Bing or Yahoo, we all go searching for answers in the same place – Google. The search engine giant, in all its tech glory, represents two completely different, yet equally valuable traffic sources: organic search and paid search. The difference between the two? Organic Search […]

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New Local Search Trends Report

Understanding local search trends is essential. After all, how consumers use the Internet to consume local information determines how visible your practice is to prospective patients. A new report by Yext revealed interesting findings on local search trends, examining 300,000 business locations from the beginning of 2017 to the end of 2018. What can we […]

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Why Your Search Engine Rankings Might Fluctuate

Fluctuations in your rankings can be panic-inducing. Watching your website drop in Google can seem alarming, as one small shift can prompt a noticeable difference in site traffic. But keep your cool. It happens to everyone. Search engine ranking fluctuations are quite common. In fact, it would be rare to see the top five rankings […]

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Local Dental SEO Rankings Research For 2019

How has local dental SEO progressed over the past year? And how will it move forward into 2019? The SEO software company Moz releases an annual study that reviews the top local search rankings factors for the past year. And the 2018 results are in. These are important to take note of as we head into […]

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Google Analytics for Dentists | The Basics

Do you know how many people visit your website each month? Do you know how many of them actually book an appointment? If you don’t have a way to measure your website’s performance, you have no idea whether it’s working.

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Why Ranking Outside Your Primary Area Doesn’t Work

So you’re ranking on the first page of Google and you’re getting traffic to your website. Now you want to expand your local SEO strategy. After all, there is an abundance of prospective patients who reside outside your practice location.

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Why Content is the King of Dental SEO

In the past, content creation and search engine optimisation (SEO) were separate disciplines. You’d have one person write your content (maybe you) and then have another person optimise your content for search engines (likely an SEO provider)

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