?>

Category Archives: SEO

Do Social Signals Impact SEO?

Does social media impact your SEO? Do retweets, shares, and likes of a webpage actually boost that page in search engine results? It’s a longstanding debate. Google hasn’t acknowledged that social signals are a ranking factor. However, numerous studies suggest there is a correlation. The premise is simple. Google wants to serve the best results […]

Continue Reading >>

Google Ads vs. Organic Search

Unless you're one of the 20 percent of people using Bing or Yahoo, we all go searching for answers in the same place – Google. The search engine giant, in all its tech glory, represents two completely different, yet equally valuable traffic sources: organic search and paid search. The difference between the two? Organic Search […]

Continue Reading >>

New Local Search Trends Report

Understanding local search trends is essential. After all, how consumers use the Internet to consume local information determines how visible your practice is to prospective patients. A new report by Yext revealed interesting findings on local search trends, examining 300,000 business locations from the beginning of 2017 to the end of 2018. What can we […]

Continue Reading >>

Why Your Search Engine Rankings Might Fluctuate

Fluctuations in your rankings can be panic-inducing. Watching your website drop in Google can seem alarming, as one small shift can prompt a noticeable difference in site traffic. But keep your cool. It happens to everyone. Search engine ranking fluctuations are quite common. In fact, it would be rare to see the top five rankings […]

Continue Reading >>

Local Dental SEO Rankings Research For 2019

How has local dental SEO progressed over the past year? And how will it move forward into 2019? The SEO software company Moz releases an annual study that reviews the top local search rankings factors for the past year. And the 2018 results are in. These are important to take note of as we head into […]

Continue Reading >>

Google Analytics for Dentists | The Basics

Do you know how many people visit your website each month? Do you know how many of them actually book an appointment? If you don’t have a way to measure your website’s performance, you have no idea whether it’s working.

Continue Reading >>

Why Ranking Outside Your Primary Area Doesn’t Work

So you’re ranking on the first page of Google and you’re getting traffic to your website. Now you want to expand your local SEO strategy. After all, there is an abundance of prospective patients who reside outside your practice location.

Continue Reading >>

Why Content is the King of Dental SEO

In the past, content creation and search engine optimisation (SEO) were separate disciplines. You’d have one person write your content (maybe you) and then have another person optimise your content for search engines (likely an SEO provider)

Continue Reading >>

A Guide to Multi-Site Dental Marketing

These days, relying on referrals and traditional media alone won’t keep your schedule openings full. Especially if you’re a multi-location practice. Let’s face it, the “Yellow Page era” is over. If you want to maintain profitability for all your locations, you must dominate online.

Continue Reading >>

When to Fire Your Dental SEO Provider

When a prospective patient is looking for a dentist in your area, you’re nowhere to be found. You’ve outsourced your SEO to a third party, only to have your marketing budget ravaged with little or no result. You’ve come to a conclusion.

Continue Reading >>