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As a dentist, you view yourself as a “dental practice.” You practice the art of medicine, serving people to keep their mouths healthy and smiles bright. You don’t refer to those you serve as “customers” or “clients.” They’re patients. However, the reality is you are a small business that has the same demands as an […]Continue Reading >
Have you ever considered the difference between dental marketing and advertising? While they may sound like the same thing, there are actually many differences between the two. It’s important to know the differences between old-school advertising and online marketing so that you can create the most effective plan possible for getting more new patients into your dental practice.Continue Reading >
Subscribing to a ‘set it and forget it’ thought process can be great when it comes to creating a tasty crockpot dinner – but not when it comes to your dental website. Why? Because launching a practice website is only half the battle.Continue Reading >
From a marketing standpoint, having a dental website that conveys your services to patients, is easy to browse, and features a mobile friendly design is more than just a suggestion.Continue Reading >
Smile Marketing will be hosting a free webinar for dentists on January 13th to help you discover the three main reasons practice websites fail and what can be done to fix them.Continue Reading >