How To Brand Your Dental Practice

As a dentist, you view yourself as a “dental practice.” You practice the art of medicine, serving people to keep their mouths healthy and smiles bright. You don’t refer to those you serve as “customers” or “clients.” They’re patients. However, the reality is you are a small business that has the same demands as an […]

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Dental Advertising vs. Online Marketing

Have you ever considered the difference between dental marketing and advertising? While they may sound like the same thing, there are actually many differences between the two. It’s important to know the differences between old-school advertising and online marketing so that you can create the most effective plan possible for getting more new patients into your dental practice.