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Google is by the far the largest search engine. No other platform comes close. However, social networks like Facebook are underestimated for their search engine abilities. Prior to 2013, Facebook’s search function only returned results based on existing pages. There wasn’t much logic in the algorithm. Then the network made refinements. It took pages, categories, […]Continue Reading >
The deadline for our 2015 Smile Marketing Dental Scholarship is quickly approaching! Don’t miss your opportunity to apply for our $1,000 scholarship.Continue Reading >
Patient testimonial videos are nothing new—but for many dentists, they aren’t yet a part of their regular marketing efforts. We’re here to tell you why, if allowed in your jurisdiction, they should be!Continue Reading >
Did you know that visual content is one of the most powerful tools that your dental practice has to engage fans on social media? Long gone are the days of plain, text-based posts. In fact, there is evidence to show that posts with images get much more engagement (shares and retweets) on Facebook and Twitter than posts without images.Continue Reading >
An outdated dental website can be a major turn off to both existing and prospective patients. Dated web technology may not only prevent your dental practice website from being found online, but also discourage users from exploring further once they land on your site.Continue Reading >