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How to Get a Competitive Edge
You’ve probably heard the question, “What’s your unique selling proposition?”. In other words, why should a new patient choose you over your competitor? This is something every dentist should understand before planning their digital marketing strategy. If you don’t know the answer to this question, how is your marketing going to communicate it to prospective […]
Continue Reading >Randi Grant
20 May 2015
Essential Components of Website Design: Calls-to-Action
Strategically placed CTA’s guide your visitors through your website and gently encourage them to take the action you want them to take—schedule an appointment.
Continue Reading >>Randi Grant
12 May 2015
Why Did My Dental Practice Website Disappear from Google?
Have you ever heard the terms white hat and black hat? Understanding these key SEO terms could help you avoid Google penalties, or keep your practice site from being penalized again.
Continue Reading >>Randi Grant
8 May 2015
7 Tips for Better Dental Practice Photographs
To attract the attention of your website visitors, investing in professional photographs of you, your staff, and your office is a wise investment in this digital, image-driven age.
Continue Reading >>Randi Grant
5 May 2015
Does Your Website Content Confuse Google?
High quality content is critical to patient conversion rates. To truly make the most of your dental website, it’s important you understand the detrimental effects of duplicate content.
Continue Reading >>Randi Grant
28 April 2015
Local Links for Qualified Dental Website Traffic
When it comes to online dental marketing, local links to your practice website pack a big punch. Links to your practice website show the search engines that your website has authority.
Continue Reading >>Randi Grant
24 April 2015
How to Film Patient Testimonial Videos Yourself!
Patient testimonial videos, if allowed in your jurisdiction, are a fabulous way to show potential new patients first-hand that you have happy, healthy dental patients who are more than willing to rave about your skills.
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