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Latest Post

How Email Marketing is Changing with Apple’s Privacy Update

Apple has just recently started rolling out their latest iOS 15 software update. This update includes new privacy features, including one called Mail Privacy Protection. This particular update is great for those wanting more email privacy as a consumer. But for business owners and digital marketers, it's likely to impact your email marketing efforts.

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Ellen Horton

8 May 2019

Posting to Your Google My Business Page

Claiming and optimizing your Google My Business Page is a quick and effective way to improve your dental SEO. It’s also a great way to connect with potential patients. Google is always looking to enhance its platform. They continuously add features to improve business listings and provide more information to potential customers. Google Posts is […]

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Do people really click on ads?

Ellen Horton

8 May 2019

Do people really click on ads?

Google’s ad platform is a great channel to expedite new patient growth. It’s a way to improve brand awareness and gain quick visibility in search results. Google Ads helps you reach the people you want to reach where and when you want to reach them. Want to attract cosmetic dentistry patients who live within commuting […]

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Ellen Horton

1 May 2019

Yes… Backlinks are Still Important

When ranking websites, Google considers hundreds of factors. And while its algorithm constantly evolves, quality backlinks are still near the top of the list. This underscores the importance of link building. Link building is one of the most challenging (and rewarding) digital marketing activities. After all, you have to convince online users and third-party websites […]

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Ellen Horton

23 April 2019

Fluctuating Dental Website Rankings: When to Panic

If you monitor your Google rankings frequently, you’ll notice they can fluctuate often. And every time they fall, it can send your stress levels soaring. When the rankings are up, all is well. But when they dip, what’s happening? Is it normal? What can you do? First, small changes in rankings – especially over just […]

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Ellen Horton

22 April 2019

Did You Get a Fake Google Review?

Getting a 1-star review on Google can be painful. It can feel like a personal attack. And, more importantly, it’s a dent on your online reputation – which is a critical conversion factor. So… what should you do when you get that dreaded negative review? If you're a Premium Smile Marketing client, we will happily […]

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Ellen Horton

10 April 2019

The Anatomy of a Blog Post

Like the cover of a book, appearance is crucial to the success of your content marketing. Conceptualizing, writing, and publishing high-quality content can be time-consuming. Formatting the perfect blog post is relatively easy. Here are a few tips to consider before publishing your next blog post: Short paragraphs No need to apply traditional rules of composition […]

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