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Custom Dental
Website Design That
Connects & Converts

No matter your practice style, your dental marketing strategy starts with a high-converting dental website design. We listen to what makes you unique, then translate that into a custom design that persuades more new patients to choose you.

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Custom Dental Website Design: Balancing Art & Science

Your dental website design is the first thing visitors see. Naturally, everyone has an opinion about what makes a “good” design. Smile Marketing takes a practical approach to website design.

Great dental website design alone doesn’t produce new patients. Most dental website companies are fixated with design. Too fixated, in fact. Their initial high setup fee is revealing. They treat a website like a piece of “digital art.” They belabor the tiniest details that do little to actually convert website visitors into new patients.

This misplaced attention overlooks a simple fact: great dental websites alone don't produce new patients. Granted, poor design can turn away the best, most profitable patients. It is essential to study visitor behavior and design to the needs of potential new patients.

Analyzing the Behaviors of New Patients

marketing trends 2020 (1)We regularly study a “heat map” of our most popular website designs. By studying where visitors click, we’re able to optimize the online experience, improving conversion. That’s just the start.

We study the size, color and location of buttons. We analyze the menu structure, layout and the elements that actually affect visitor engagement and conversion. This is where the science of design comes in.

While other dental website companies are only too happy to find that special hue of blue for you, Smile Marketing is focused on delivering new patients.

The Purpose of Custom Dental Web Design

Your website design should advance the branding of your practice. It should reveal its tone and focus. It must be contemporary, inviting and gorgeous.

Design aesthetics, whether the color palette, font selection, use of photography and integrating your logo are all part of the equation that our gifted designers use when creating your website.

But it must also load quickly, be mobile-friendly, and be optimized with Dental SEO. It must be easy for the visitor to navigate and get to the content they’re looking for. In other words, does it convert website visitors into new patients?

Dental Website Designs That Earn Their Keep

Your website design should advance the branding of your practice. It should reveal its tone and focus. It must be contemporary, inviting and gorgeous.

Design aesthetics, whether the color palette, font selection, use of photography and integrating your logo are all part of the equation that our gifted designers use when creating your website.

But it must also load quickly, be mobile-friendly, and be optimized with for SEO. It must be easy for the visitor to navigate and get to the content they’re looking for. In other words, does it convert website visitors into new patients?

Is your website converting new patients?

Get a free no-obligation review of your website and receive an unbiased analysis of your current website and online marketing strategy. Request your review here.