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Google Says This One Thing Makes You 3.2x More Likely to Show Up in AI Search
Before a patient ever calls your practice, they have already asked Google a string of smaller questions. Does a dental cleaning hurt? How many visits will a root canal take? Is this covered by insurance? Can I get a same-day appointment if I am in pain? These questions matter more than most practices realize, and […]
Continue Reading >Randi Grant
6 January 2015
Practice Management Tips & Tricks: A Conversion-Friendly Front Office
Here at Smile Marketing, we specialize in creating conversion-friendly websites for dentists. We can design and develop a beautiful site and work hard on SEO to ensure your site ranks well in the search engines. What we cannot do is handle the conversion process that takes place in your office. Meaning, once a potential patient […]
Continue Reading >>Randi Grant
17 December 2014
Why it is More Important Than Ever to Have a Mobile-Friendly Website
Less than a decade ago only a small percentage of adults had smartphones with Internet capabilities, making it almost unnecessary to have a mobile website. As you probably know, though, that is no longer the case. In fact, here are a few statistics about the current use of mobile devices:
Continue Reading >>Randi Grant
10 December 2014
Social Media and Your Dental Practice
We are all familiar with Facebook, Twitter, and the various other social media outlets consuming the free time of people around the world. You probably even have a Facebook profile yourself; maybe you share the occasional family photo on Instagram and send out a tweet every now and then. But are you doing these things […]
Continue Reading >>Angela Hockabout
14 November 2014
Dental Copywriting That Converts New Patients
As we do more and more new client interviews and have our professional writing team transform those interviews into unique dental website copywriting, we're discovering some fascinating responses from our clients. From time to time our content has been rejected. Now remember, this content is based on the actual words, sometimes exact, word-for-word quotes from […]
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