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Latest Post

Google Just Changed the Rules on GBP Posts. Is Your Practice at Risk?

Google's automated systems have gotten stricter, and promotional GBP posts are now a liability. Here's what changed, why it matters, and what to do instead. If you've been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it's time to pause that strategy. Our team has been closely monitoring […]

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adia-trade-show

Marcus Biggs

18 October 2017

2017 ADIA Queensland Trade Show

It was a pleasure for the Smile Marketing team to attend the 2017 ADIA trade show that was held over 13 – 14 October. The largest state-based dental event in Queensland, the show attracted dentists from all over the area.

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copywriting-blog

Marcus Biggs

22 September 2017

3 Critical Items Your Bookkeeper Should Be Reviewing

To successfully grow your dental practice, it’s important to understand the health of your business. This is best done by having an efficient accounting system with the right functionality.

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google-laptop

Marcus Biggs

17 August 2017

A Guide to Multi-Site Dental Marketing

These days, relying on referrals and traditional media alone won’t keep your schedule openings full. Especially if you’re a multi-location practice. Let’s face it, the “Yellow Page era” is over. If you want to maintain profitability for all your locations, you must dominate online.

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dental-marketing-blog

Marcus Biggs

4 August 2017

5 Dental Marketing Mistakes Made By Dentists

Digital marketing is indispensable for just about any business. And the dental field is no exception. Most dentists who dabble with online marketing quickly grow dismayed due to campaigns that produce lackluster results.

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5 Star Reviews

Marcus Biggs

27 July 2017

5-Star Dental Reviews = Better Click-Throughs

Imagine you’re looking for a new accountant. You perform a search on Google. The first accountant you see has 35 raving reviews with an average 4.8-star Google rating. You move on to the next accountant on the list.

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thinking-man

Marcus Biggs

17 July 2017

When to Fire Your Dental SEO Provider

When a prospective patient is looking for a dentist in your area, you’re nowhere to be found. You’ve outsourced your SEO to a third party, only to have your marketing budget ravaged with little or no result. You’ve come to a conclusion.

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