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19 October 2017
Why Content is the King of Dental SEO
In the past, content creation and search engine optimisation (SEO) were separate disciplines. You’d have one person write your content (maybe you) and then have another person optimise your content for search engines (likely an SEO provider)
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18 October 2017
2017 ADIA Queensland Trade Show
It was a pleasure for the Smile Marketing team to attend the 2017 ADIA trade show that was held over 13 – 14 October. The largest state-based dental event in Queensland, the show attracted dentists from all over the area.
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22 September 2017
3 Critical Items Your Bookkeeper Should Be Reviewing
To successfully grow your dental practice, it’s important to understand the health of your business. This is best done by having an efficient accounting system with the right functionality.
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17 August 2017
A Guide to Multi-Site Dental Marketing
These days, relying on referrals and traditional media alone won’t keep your schedule openings full. Especially if you’re a multi-location practice. Let’s face it, the “Yellow Page era” is over. If you want to maintain profitability for all your locations, you must dominate online.
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4 August 2017
5 Dental Marketing Mistakes Made By Dentists
Digital marketing is indispensable for just about any business. And the dental field is no exception. Most dentists who dabble with online marketing quickly grow dismayed due to campaigns that produce lackluster results.
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27 July 2017
5-Star Dental Reviews = Better Click-Throughs
Imagine you’re looking for a new accountant. You perform a search on Google. The first accountant you see has 35 raving reviews with an average 4.8-star Google rating. You move on to the next accountant on the list.
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