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5 Essential Elements of a High Converting Dental Website
Introduction A well-designed dental website has the power to set you apart from competitors, it can boost your practice's visibility and help fill your chairs with new patients. A poorly designed site, however, will hinder your practice’s growth, can deter potential patients via a frustrating user experience or an unprofessional image, and negatively impact your […]
Continue Reading >Marcus Biggs
12 April 2017
8 Email Marketing Tips for Dentists
You’ve written your email, scrutinised each sentence, and racked your brain for the best subject line. You click publish with a sigh of relief. Three days later, you peek at the stats. Your patients aren’t opening or clicking on your emails…
Continue Reading >>Marcus Biggs
4 April 2017
Can Your Dental Website Content Be Trusted?
When it comes to content, trust matters. Whether it’s a new blog post or a page about your services, people and search engines must have confidence that everything on your website is current and accurate.
Continue Reading >>Marcus Biggs
28 March 2017
Dental Search Engine Marketing: Are Google Rankings All That Matter?
Want a rapid expansion of your new patient roster? Just rank on the first page of Google. It’s that simple, right? Not exactly. Sure, ranking competitively on Google is a key asset of your online presence. After all, Google is the number-one source of new patients.
Continue Reading >>Marcus Biggs
21 March 2017
How Online Dental Reviews Improve Your “Brand”
Any dentist can claim to be “the best.” But not every dentist can have a robust portfolio of five-star online reviews. When it comes to attracting strangers from the Internet, your online reputation could make or break you.
Continue Reading >>Marcus Biggs
14 March 2017
Google AdWords vs. Facebook Ads For Dentists
Some view Google AdWords and Facebook Ads in an adversarial way. But, in reality, they serve very different purposes. When it comes to advertising, Google and Facebook each have their own strengths and weaknesses.
Continue Reading >>Marcus Biggs
7 March 2017
How Much Does a Dental Website Cost?
When it comes to shopping for a new website, one of the first questions to surface is: How much will it cost me? In short, the cost of a dental website depends on your new patient goals and what you’re willing to invest to achieve them.
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