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Latest Post

Google Says This One Thing Makes You 3.2x More Likely to Show Up in AI Search

Before a patient ever calls your practice, they have already asked Google a string of smaller questions. Does a dental cleaning hurt? How many visits will a root canal take? Is this covered by insurance? Can I get a same-day appointment if I am in pain? These questions matter more than most practices realize, and […]

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website-accessibility

Marcus Biggs

14 February 2018

Making Your Dental Website ADA Compliant

New guidelines from the Americans with Disabilities Act (ADA) are looming, potentially as soon as this Spring. The compliance measures are being set in place to ensure that websites are accessible to all, including individuals with disabilities.

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Marcus Biggs

19 January 2018

Dental Patient Financing For Your Website Design

Have a patient finance system available at your practice? Dental treatment can impose physical and emotional strain on a household. And the upfront costs associated with treatment can only add to the burden. Patient financing relieves some of that burden, making treatment options more available while improving the performance of your digital marketing strategy. Patient […]

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google-tablet

Marcus Biggs

1 December 2017

The Further Emergence of Voice Search

People are getting more and more comfortable with speaking to their devices. Whether it’s Siri on an iPhone, Cortana on a PC, or a home personal assistant, people are beginning to rely more on their voices than their fingers to access information.

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working-tablet

Marcus Biggs

22 November 2017

5 Dental Internet Marketing Strategies For 2018

In the age of the omnipresent Internet, your digital footprint is a critical part of your marketing strategy. The dental market is competitive, with several practices battling to attract patients in tight geographical areas.

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phone-red

Marcus Biggs

27 October 2017

Has a Google Representative Contacted You?

Your contact information is on your website, so there’s a good chance you already receive unsolicited emails about a range of digital services. Unfortunately, the online marketing world is filled with opportunists looking to scam website owners.

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Google-ipad

Marcus Biggs

20 October 2017

Why Ranking Outside Your Primary Area Doesn’t Work

So you’re ranking on the first page of Google and you’re getting traffic to your website. Now you want to expand your local SEO strategy. After all, there is an abundance of prospective patients who reside outside your practice location.

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