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5 Essential Elements of a High Converting Dental Website
Introduction A well-designed dental website has the power to set you apart from competitors, it can boost your practice's visibility and help fill your chairs with new patients. A poorly designed site, however, will hinder your practice’s growth, can deter potential patients via a frustrating user experience or an unprofessional image, and negatively impact your […]
Continue Reading >Marcus Biggs
20 October 2017
Why Ranking Outside Your Primary Area Doesn’t Work
So you’re ranking on the first page of Google and you’re getting traffic to your website. Now you want to expand your local SEO strategy. After all, there is an abundance of prospective patients who reside outside your practice location.
Continue Reading >>Marcus Biggs
19 October 2017
Why Content is the King of Dental SEO
In the past, content creation and search engine optimisation (SEO) were separate disciplines. You’d have one person write your content (maybe you) and then have another person optimise your content for search engines (likely an SEO provider)
Continue Reading >>Marcus Biggs
18 October 2017
2017 ADIA Queensland Trade Show
It was a pleasure for the Smile Marketing team to attend the 2017 ADIA trade show that was held over 13 – 14 October. The largest state-based dental event in Queensland, the show attracted dentists from all over the area.
Continue Reading >>Marcus Biggs
22 September 2017
3 Critical Items Your Bookkeeper Should Be Reviewing
To successfully grow your dental practice, it’s important to understand the health of your business. This is best done by having an efficient accounting system with the right functionality.
Continue Reading >>Marcus Biggs
17 August 2017
A Guide to Multi-Site Dental Marketing
These days, relying on referrals and traditional media alone won’t keep your schedule openings full. Especially if you’re a multi-location practice. Let’s face it, the “Yellow Page era” is over. If you want to maintain profitability for all your locations, you must dominate online.
Continue Reading >>Marcus Biggs
4 August 2017
5 Dental Marketing Mistakes Made By Dentists
Digital marketing is indispensable for just about any business. And the dental field is no exception. Most dentists who dabble with online marketing quickly grow dismayed due to campaigns that produce lackluster results.
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