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Latest Post

How Email Marketing is Changing with Apple’s Privacy Update

Apple has just recently started rolling out their latest iOS 15 software update. This update includes new privacy features, including one called Mail Privacy Protection. This particular update is great for those wanting more email privacy as a consumer. But for business owners and digital marketers, it's likely to impact your email marketing efforts.

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Brian Koenig

28 March 2017

Dental Search Engine Marketing: Are Google Rankings All That Matter?

Want a rapid expansion of your new patient roster? Just rank on the first page of Google. It’s that simple, right? Not exactly. Sure, ranking competitively on Google is a key asset of your online presence. After all, Google is the number-one source of new patients.

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Brian Koenig

22 March 2017

Announcing the New Smile Marketing Scholarship Winner

Our bi-annual dental scholarship competition invites dental students to submit a 500-word essay that answers the following question: What role do you believe the Internet will play in your dental career? Read the winning essay!

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Brian Koenig

21 March 2017

How Online Dental Reviews Improve Your “Brand”

Any dentist can claim to be “the best.” But not every dentist can have a robust portfolio of five-star online reviews. When it comes to attracting strangers from the Internet, your online reputation could make or break you.

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Brian Koenig

14 March 2017

Google AdWords vs. Facebook Ads For Dentists

Some view Google AdWords and Facebook Ads in an adversarial way. But, in reality, they serve very different purposes. When it comes to advertising, Google and Facebook each have their own strengths and weaknesses.

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Brian Koenig

7 March 2017

How Much Does a Dental Website Cost?

When it comes to shopping for a new website, one of the first questions to surface is: How much will it cost me? In short, the cost of a dental website depends on your new patient goals and what you’re willing to invest to achieve them.

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Brian Koenig

17 February 2017

Dental SEO Considerations For Multi-Location Practices

Running an effective online marketing campaign for a multi-location dental practice presents unique challenges that single-location practices don’t face. In this article, we will review one of the most important variables: local dental SEO.

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