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Celebrating The Soul of Your Dental Practice: A Holistic Dentist’s Website Guide

Angela Hockabout

By Angela Hockabout

Published April 25, 2024
Updated May 6, 2024

4 min read

Your holistic dental practice website is more than just an online brochure; it’s the virtual embodiment of your clinic’s philosophy, expertise, and unique approach to patient care. Your website’s branding, photography, design, and content are what inspire patients browsing online to book that first appointment.

When it works well, patients naturally see themselves in your care and book an appointment. They can’t wait to achieve that fabulous smile!

If your website isn’t working, it might be time to revisit its design and functionality, as well as the soul of your website – its core messaging and authenticity.

Does your website make it abundantly clear how different you are from the competition and how that difference will benefit your patients?

Think your website could use a little help? Read on to discover how holistic dentists can stand out in a crowded market (and improve their SEO) by just being themselves.


holistic dental website example

The Law of Attraction in Dental Digital Marketing

The Law of Attraction suggests that positive or negative thoughts bring positive or negative experiences into a person’s life. Applied to digital marketing, this principle emphasizes the importance of projecting a clear, positive, and authentic image of your holistic dental practice. By doing so, you naturally attract patients who resonate with your values and approach to care.

Authenticity: Your Practice’s Not-So-Secret Weapon

Being authentic means showing up as your genuine self, embracing your practice’s unique qualities, and communicating your philosophy and values transparently. This authenticity acts as a beacon, attracting patients who are looking for exactly what you offer and appreciate your distinct approach to holistic dental care.

The Art of Strategically Repelling

“Repelling” might sound harsh, but in the context of marketing your holistic dental practice, it’s about understanding that you cannot—and should not—try to be everything to everyone. By focusing on your niche, you naturally deter those who might not align with your practice’s methods or values. This is not a negative outcome; rather, it ensures that your time and resources are spent on patients who are more likely to become loyal, satisfied practice members.

Attracting Your Ideal Patients Through Intentional Design, Photos, and Content

web design iconDESIGN: Your website’s design should reflect the personality of your practice. Use colors, layouts, and imagery that speak to your brand’s ethos. If your focus is on holistic care for families, soft colors and relevant imagery can convey that to website visitors.

photogrpahy iconPHOTOS: Authentic photos of your team, your clinic, and happy patients (with their permission) can speak volumes. These images show prospective patients what to expect and who they’ll be entrusting their care to, making your practice more relatable and trustworthy.

content iconCONTENT: The words you choose to describe your services, expertise, and practice philosophy are crucial. Speak directly to your ideal patient’s needs and concerns. Highlight your specialized techniques and what makes your practice special. SEO-optimized, engaging content improves your website’s rankings and connects better with potential patients.

By embracing the Law of Attraction and showing up authentic, your holistic dental practice can stand out in a crowded digital landscape. When your website reflects the unique spirit and values of your practice, it becomes a powerful tool in drawing in those who will benefit most from your care and forming lasting patient-practitioner relationships.

Magnetic Branding Improves Your SEO

A lot of people don’t realize that making your website highly visually appealing makes people stay on your website for longer periods of time. The longer your audience is on your website and the more pages they visit, the stronger signal it sends to search engines that you’re offering relevant content that addresses a visitor’s needs. When people stick around on your website and visit multiple pages to learn more about you and your services, search engines will be more likely to recommend your site to others looking for holistic dental care.

  • 57% of users won’t recommend a business with a poorly designed website.
  • 38% of users won’t engage with a website if its layout is unattractive.

Furthermore, including more of your personality and your values helps visitors understand how comfortable they might be under your care.

Knowing what you care about reminds visitors that you are more than their dentist, you’re also a human being just like them, which can be incredibly helpful for those folks who just don’t like going to the dentist. Giving them something personal for them to relate to makes them feel more comfortable.


Holistic Dental Website Experts

Smile Marketing prides itself on creating custom dental websites that highlight what makes each individual practice unique.

Book a free Strategy Session and find out what it might be like to partner with Smile Marketing. It’s about attracting more of the right patients, not just more patients.