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Latest Post

Dental Newsletter Service For Your Patients

Today, any website worth having must include a dental newsletter for patients. Why? Because they work, engaging patients and creating top-of-mind awareness about you and your practice.

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Brian Koenig

12 April 2017

8 Dental Email Marketing Tips

You’ve written your email, scrutinised each sentence, and racked your brain for the best subject line. You click publish with a sigh of relief. Three days later, you peek at the stats. Your patients aren’t opening or clicking on your emails…

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Brian Koenig

4 April 2017

Can Your Dental Website Content Be Trusted?

When it comes to content, trust matters. Whether it’s a new blog post or a page about your services, people and search engines must have confidence that everything on your website is current and accurate.

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Brian Koenig

28 March 2017

Dental Search Engine Marketing: Are Google Rankings All That Matter?

Want a rapid expansion of your new patient roster? Just rank on the first page of Google. It’s that simple, right? Not exactly. Sure, ranking competitively on Google is a key asset of your online presence. After all, Google is the number-one source of new patients.

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Brian Koenig

22 March 2017

Announcing the New Smile Marketing Scholarship Winner

Our bi-annual dental scholarship competition invites dental students to submit a 500-word essay that answers the following question: What role do you believe the Internet will play in your dental career? Read the winning essay!

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Brian Koenig

21 March 2017

How Online Dental Reviews Improve Your “Brand”

Any dentist can claim to be “the best.” But not every dentist can have a robust portfolio of five-star online reviews. When it comes to attracting strangers from the Internet, your online reputation could make or break you.

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Brian Koenig

14 March 2017

Google AdWords vs. Facebook Ads For Dentists

Some view Google AdWords and Facebook Ads in an adversarial way. But, in reality, they serve very different purposes. When it comes to advertising, Google and Facebook each have their own strengths and weaknesses.

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