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dental marketing blog
Latest Post

The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy

In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...

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website-dental

Randi Grant

10 February 2015

What Your Dental Practice Website Says About You

Your dental practice website is your chance to make a great first impression on the scores of potential new patients scouring the web for a new dentist. This is your opportunity to convince these website visitors that your practice is the one for them. While there is a lot to consider when creating your website, […]

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tech-savvy-office

Randi Grant

4 February 2015

Practice Management Tips & Tricks: Having a Tech-Savvy Office

There has never been a time when it has been more important for you and your office staff to be up-to-date on the latest technology trends than it is now. It’s imperative to reach your patients where they are spending their time and in a manner that they are comfortable with, and that means on […]

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dental-marketing-blog

Randi Grant

20 January 2015

Online Marketing for Dental Specialists

Most dental marketing companies target their services to dentists. Because dental specialists such as periodontists, oral surgeons, and endodontists tend to have largely referral-based practices, it has been the dentists who invest in marketing to new patients.

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new-patients-website-image

Randi Grant

13 January 2015

Infographic: How to Get New Patients from Your Practice Website

In this day and age, it is imperative for dentists and dental specialists to have a practice website. However, simply having a website for your dental practice doesn't mean that you will generate a significant number of new patients from it. There is an art and science to designing, developing, and maintaining a practice website […]

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dental-reception-girls

Randi Grant

6 January 2015

Practice Management Tips & Tricks: A Conversion-Friendly Front Office

Here at Smile Marketing, we specialize in creating conversion-friendly websites for dentists. We can design and develop a beautiful site and work hard on SEO to ensure your site ranks well in the search engines. What we cannot do is handle the conversion process that takes place in your office. Meaning, once a potential patient […]

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mobile-phone-man

Randi Grant

17 December 2014

Why it is More Important Than Ever to Have a Mobile-Friendly Website

Less than a decade ago only a small percentage of adults had smartphones with Internet capabilities, making it almost unnecessary to have a mobile website. As you probably know, though, that is no longer the case. In fact, here are a few statistics about the current use of mobile devices:

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