Welcome to the Smile Marketing Blog
Subscribe to our blog and get our latest posts delivered right to your inbox.
Google Just Changed the Rules on GBP Posts. Is Your Practice at Risk?
Google's automated systems have gotten stricter, and promotional GBP posts are now a liability. Here's what changed, why it matters, and what to do instead. If you've been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it's time to pause that strategy. Our team has been closely monitoring […]
Continue Reading >Marcus Biggs
28 March 2017
Dental Search Engine Marketing: Are Google Rankings All That Matter?
Want a rapid expansion of your new patient roster? Just rank on the first page of Google. It’s that simple, right? Not exactly. Sure, ranking competitively on Google is a key asset of your online presence. After all, Google is the number-one source of new patients.
Continue Reading >>Marcus Biggs
21 March 2017
How Online Dental Reviews Improve Your “Brand”
Any dentist can claim to be “the best.” But not every dentist can have a robust portfolio of five-star online reviews. When it comes to attracting strangers from the Internet, your online reputation could make or break you.
Continue Reading >>Marcus Biggs
14 March 2017
Google AdWords vs. Facebook Ads For Dentists
Some view Google AdWords and Facebook Ads in an adversarial way. But, in reality, they serve very different purposes. When it comes to advertising, Google and Facebook each have their own strengths and weaknesses.
Continue Reading >>Marcus Biggs
7 March 2017
How Much Does a Dental Website Cost?
When it comes to shopping for a new website, one of the first questions to surface is: How much will it cost me? In short, the cost of a dental website depends on your new patient goals and what you’re willing to invest to achieve them.
Continue Reading >>Marcus Biggs
17 February 2017
Dental SEO Considerations For Multi-Location Practices
Running an effective online marketing campaign for a multi-location dental practice presents unique challenges that single-location practices don’t face. In this article, we will review one of the most important variables: local dental SEO.
Continue Reading >>Marcus Biggs
31 January 2017
Responding to Social Media Enquiries
In the February 2017 Perfect Patients WebinSite, we outline new updates in search marketing, advice on how to respond to enquiries through social media, and a roundup of the latest online marketing trends from January.
Continue Reading >>