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Why You Need a Careers Page on Your Dental Website (Even If You’re Not Hiring)
Hiring a top notch dental office team is crucial for attracting and retaining new dental patients, yet hiring talented staff is harder than ever. However, there are simple yet effective strategies that a dentist can use to stand out as a reliable, family-friendly employer to appeal to the right talent. It all begins with adding […]
Continue Reading >Marcus Biggs
14 March 2017
Google AdWords vs. Facebook Ads For Dentists
Some view Google AdWords and Facebook Ads in an adversarial way. But, in reality, they serve very different purposes. When it comes to advertising, Google and Facebook each have their own strengths and weaknesses.
Continue Reading >>Marcus Biggs
7 March 2017
How Much Does a Dental Website Cost?
When it comes to shopping for a new website, one of the first questions to surface is: How much will it cost me? In short, the cost of a dental website depends on your new patient goals and what you’re willing to invest to achieve them.
Continue Reading >>Marcus Biggs
17 February 2017
Dental SEO Considerations For Multi-Location Practices
Running an effective online marketing campaign for a multi-location dental practice presents unique challenges that single-location practices don’t face. In this article, we will review one of the most important variables: local dental SEO.
Continue Reading >>Marcus Biggs
31 January 2017
Responding to Social Media Enquiries
In the February 2017 Perfect Patients WebinSite, we outline new updates in search marketing, advice on how to respond to enquiries through social media, and a roundup of the latest online marketing trends from January.
Continue Reading >>Marcus Biggs
25 January 2017
5 Dental Link Building Tactics For Local SEO
Domain authority is a deciding factor in determining where you rank on the search engines. Why? Because the authority of your domain indicates trust. And if you want to be rewarded by Google, you must show that you are trustworthy.
Continue Reading >>Marcus Biggs
19 January 2017
8 Online Dental Marketing Trends For 2017
With 2016 in the rear-view mirror, it’s time to unravel what digital marketing trends are in store for 2017. Take a step back, assess last year’s successes (and potential failures), and look at ways to enhance your online dental marketing strategy.
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