People are getting more and more comfortable with speaking to their devices. Whether it’s Siri on an iPhone, Cortana on a PC, or a home personal assistant, people are beginning to rely more on their voices than their fingers to access information.

Your contact information is on your website, so there’s a good chance you already receive unsolicited emails about a range of digital services. Unfortunately, the online marketing world is filled with opportunists looking to scam website owners.

So you’re ranking on the first page of Google and you’re getting traffic to your website. Now you want to expand your local SEO strategy. After all, there is an abundance of prospective patients who reside outside your practice location.

In the past, content creation and search engine optimisation (SEO) were separate disciplines. You’d have one person write your content (maybe you) and then have another person optimise your content for search engines (likely an SEO provider)