5 Dental Newsletter Templates You Can Steal For Your Practice

Brian Koenig

By Brian Koenig

Published January 11, 2017
Updated September 30, 2020

5 min read

Email Marketing TemplatesThe lifetime value of a patient doesn’t add up to the cost of a cleaning or two. Nor is it the accumulative cost of a patient’s dental bills.

The lifetime value of a patient depends on two variables: How many office visits they make and how many people they refer to you. After crunching the numbers, this can add up.

If you’re able to increase your patient lifetime value, you’ll have more time to serve new patients. Of course, that’s easier said than done. To boost the value of your patients, you must keep in touch. Implementing the right dental practice newsletter templates is an efficient, low-cost way to do so.

After all, who doesn't like to receive a personal Happy Birthday message. Or a seasonal greeting. Why not stay connected with your patients throughout the year? Sending the occasional email greeting to your patients tells them, "Hey, we're thinking about you. How about you think about us, too?"

Use the five dental email marketing templates below to build a roster of ideal patients who return often and refer you when the opportunity arises.

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1. Happy Birthday

Who doesn’t like a special note on their birthday? Sending a personal birthday email lets patients know you are thinking about them. Patients view birthday emails differently from how they’d view a mass communication email that every patient receives. After all, they could be your only patient receiving an email from you on that day.

Moreover, birthdays are a time when people think about their health, making it the perfect time to remind patients about good oral hygiene.

Email Template

Subject Line: Celebrating Your Special Day

Happy Birthday!

On this special day, I hope you’ll take a few moments to reflect on the miracle of life and the importance of good oral health.

As birthdays come around each year, we stop and reflect about how fortunate we are to touch the lives of so many people in our community. Thank you for that opportunity.

I hope this has been a great year and that the next will be even better.

Happy Birthday!

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fri-2017-sm2. Happy New Year’s

Like birthdays, New Year’s is another time of the year when people reflect on their health. After all, it’s the day they hit the “reset” button. Remind patients that New Year’s Resolutions aren’t just for dieting and gym membership renewals.

It’s a time to think about all aspects of their health – including the health of their teeth and gums. Send a Happy New Year’s email to patients reminding them to add dental checkups to their resolutions list.

Email Template

Subject Line: What Have You added to Your Resolutions List?

With the New Year upon us, it’s a great time to start over. Set new goals. Break bad habits. Live healthier lives.

If you’re thinking about starting a physical fitness program, losing some weight, eating a better diet, or improving some other health behavior, remember your teeth and gums! A healthy mouth should be the starting point of any New Year’s resolution for better health.

To start the New Year off on a healthy note, we’re offering dental checkups at a special low fee. We’ll perform a cleaning, as well as a brief exam of your teeth. The fee for the cleaning and exam is just [$$]. That’s a savings of over [$$].

Resolve to begin the year on a healthy note – and save money too! Our offer only lasts until the end of January, so call now to set your appointment for this popular annual event.

Happy New Year!

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3. New Staff Member

Announcing your latest hire keeps patients engaged with the latest developments in your practice. It keeps patients “in the know” and reminds them that you are ready to serve them.

Not to mention, it will help your new staff member feel a part of your practice from the beginning by being spotlighted in your patient communication.

Email Template

Subject Line: Introducing Our New Team Member

We've added a new member to our health care team.

(_Staff member's name_) joined us on (_date_) and will be helping us in the capacity of (_position_). He/she is a fine addition to our practice.

Before becoming part of our team he/she was busy (_previous career, hobbies, activities, community involvement, etc._). After growing up in (_location_), she/he relocated to our area (_when_).

During the next few weeks while she/he is learning the ropes, we invite you to stop by and say hello.

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valentines-day4. Happy Valentine’s Day

Holidays are an excellent time to show personality in your email messages. For instance, a simple “Happy Valentine’s Day” email shows that you care about more than just getting more appointments.

Sending holiday greetings lets patients know that you are thinking about them throughout the year. In the process, you’re reminding them to think about you as well.

Email Template

Subject Line: Will You Be Our Valentine?

It's a great reminder about the relationship between the health of your cardiovascular system and your teeth and gums.

There is growing evidence that the tarter and plaque build up on our teeth is related to inflammation that can affect the health of our entire body.

One more reason for a dental checkup.

If it's been a while since your last professional cleaning and checkup, February is a great time to attend to this important task.

Give us a call today and let's schedule your check up for a convenient day and time. Simply call (000) 000-0000 and we'll fit you right in.

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5. Bi-Annual Checkup

Sure, at the time of their last checkup, many patients were thinking, “Alright, I will be back in six months.” As you know, that’s not often the case. They had good intentions. But 12 months later and their “bi-annual” appointment is still absent from their calendar.

Well, give them a reminder: upon exiting your office they’ll have a healthier mouth and a brighter smile.

Email Template

Subject Line: That great feeling. Again!

Remember the fresh breath and the sensation of your tongue gliding over the smoothness of just-cleaned teeth?

It's time to experience that delightful feeling again!

In other words, it's time for your dental checkup and professional teeth cleaning.

Not only will your smile be brighter and your mouth feel fresher, we’ll be able to detect small problems before they become big issues.

Give us a call today and let's schedule your check up for a convenient day and time. Simply call (000) 000-0000 and we'll fit you right in.

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Make Your Dental Email Marketing Campaigns Efficient

Using a calendar to keep track of every patient’s birthday would be quite the task. You’d rather spend your time serving patients.

Well, there’s another way to run your campaigns: email automation.

By adding new patients to an email automation platform – while including their birthdays, date of first appointment, etc. – all your communication can be sent automatically. You’ll stay connected with patients all year long without lifting a finger.