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Google Just Changed the Rules on GBP Posts. Is Your Practice at Risk?
Google's automated systems have gotten stricter, and promotional GBP posts are now a liability. Here's what changed, why it matters, and what to do instead. If you've been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it's time to pause that strategy. Our team has been closely monitoring […]
Continue Reading >Randi Grant
5 May 2015
Does Your Website Content Confuse Google?
High quality content is critical to patient conversion rates. To truly make the most of your dental website, it’s important you understand the detrimental effects of duplicate content.
Continue Reading >>Randi Grant
28 April 2015
Local Links for Qualified Dental Website Traffic
When it comes to online dental marketing, local links to your practice website pack a big punch. Links to your practice website show the search engines that your website has authority.
Continue Reading >>Randi Grant
24 April 2015
How to Film Patient Testimonial Videos Yourself!
Patient testimonial videos, if allowed in your jurisdiction, are a fabulous way to show potential new patients first-hand that you have happy, healthy dental patients who are more than willing to rave about your skills.
Continue Reading >>Randi Grant
21 April 2015
Why Dentists Need to Know About Citations for SEO
Have you ever heard of citation marketing? You probably know that links to your website are good for SEO (Search Engine Optimization), but did you know that mentions, without links, of your practice name, address, and phone number on other websites are good for SEO as well? These mentions of your business are known as […]
Continue Reading >>Randi Grant
14 April 2015
YouTube Dental Video Marketing
If you don’t have a YouTube channel for your dental practice, you may want to consider it as another outlet for marketing your practice online. Your YouTube videos can send a great deal of traffic to your website from people who find them when searching YouTube or Google for a local dentist online. A training, […]
Continue Reading >>Randi Grant
9 April 2015
Google Mobile Deadline Nearing. Are You Ready?
Google recently announced that on April 21, 2015 they will be rolling out an algorithm update that places greater emphasis on mobile-friendly websites. With the amount of people performing Google searches on their mobile devices increasing at a rapid rate, with no signs of slowing down, Google is going to cater to this audience by […]
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