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5 Essential Elements of a High Converting Dental Website
Introduction A well-designed dental website has the power to set you apart from competitors, it can boost your practice's visibility and help fill your chairs with new patients. A poorly designed site, however, will hinder your practice’s growth, can deter potential patients via a frustrating user experience or an unprofessional image, and negatively impact your […]
Continue Reading >Randi Grant
11 June 2015
Dental Website Design Essential #3: Strategic Layout
We’ve covered the role of the call-to-action and the importance of consistency in practice branding when it comes to your dental website design. Today, we’re going to explore layout and the science behind it. If your main goal in having a practice website is to get more new patients, then your site’s layout needs to […]
Continue Reading >>Randi Grant
9 June 2015
There’s More to it Than Just Unique Dental Content
As we’ve written before, well-written, unique dental website content is a must. Especially if you want to get new patients from the Internet. Not only does unique content help your website’s search engine ranking, it’s also the most important part in the new patient conversion process. But content alone is not enough.
Continue Reading >>Randi Grant
5 June 2015
Affiliations Can Improve Your Dental Website Design Today
Are you affiliated with any companies or organizations that have built up strong brand recognition? Most dentists are and should be utilizing these affiliations to enhance their practice website’s conversion power.
Continue Reading >>Randi Grant
3 June 2015
Pay-Per-Click (PPC) Basics For Dentists
PPC is a very common acronym in the Internet marketing world that stands for “pay-per-click.” It is a type of online advertising for which you pay each time a person clicks on your ad.
Continue Reading >>Randi Grant
1 June 2015
Dental Website Design Essential Component #2: Practice Branding
It’s important to first remember that you have a brand. In fact, you are the brand. And your dental practice website needs to advance your practice branding.
Continue Reading >>Randi Grant
20 May 2015
Essential Components of Website Design: Calls-to-Action
Strategically placed CTA’s guide your visitors through your website and gently encourage them to take the action you want them to take—schedule an appointment.
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