When it comes to online dental marketing, local links to your practice website pack a big punch.
Many business websites contain a page of “additional resources” or “professional links.” Research local businesses to create a list of those with local resource links; then send an email to the company politely asking them to add a link to your practice site from their site.
Ideally, you want to get one-way links, but a reciprocal link, where you add their link to your site as a trade, is better than nothing!
What Types of Businesses Might Link to Your Site?
Think of local businesses that might want to provide their customers or website visitors with additional local information.
For instance, a hotel website typically includes information about the surrounding area for their guests visiting from out of town. Perhaps they’d link to a local dentist’s website to help those guests who may have a dental emergency during their stay.
Here’s a list of businesses that may provide a link:
- Health Clubs
- Community Events Websites
- Better Business Bureau
- Local Health Fairs
- Country Clubs
- Day Spas
- MRI/Imaging Facilities
- Chamber of Commerce
- Friends’ Businesses
When another local business links to your dental website, there are 2 main benefits:
- Increased website traffic
- SEO Boost
Increased Quality Traffic with Local Website Links
By having a link to your dental website on the website of a local business, community members will see it, be able to click on the link, peruse your website, and potentially become a patient! Since these websites are other businesses in your same area, visitors will be local making this strategy a source of high quality traffic that is more likely to convert.
Give Your Dental SEO a Boost
Links to your practice website from other websites show the search engines that your website has some authority. Of course, just any random spam link isn’t beneficial, but a link from another local business shows that you’re a local authority.
Local SEO like this is critical for dentists because your ideal patient base consists of people who live within 20 miles of your practice.
Dental websites that are linked to from other local businesses are likely to generate more new patients from the Internet. If you have any questions about this online marketing strategy, please contact us!