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Patient newsletters work. In fact, sending a monthly newsletter to your patient email list is one of the most effective ways to engage your patients and stay top-of-mind. It’s also a great way to encourage visits to your practice website.Continue Reading >
Believe it or not, we’ve been asked the following question more than once: Why do I need a practice website if I have a Facebook page? While Facebook and other social media outlets are certainly an important part of any successful dental marketing strategy, it’s important to have realistic expectations about new patient performance.Continue Reading >
Once upon a time, practice management consultants stood behind the idea that multiple websites for a single dental practice meant increased visibility online, higher search engine rankings, and more new patients.Continue Reading >
It’s no secret—by now, you’ve heard that having a responsive, mobile friendly website for your practice is a must. In fact, more than half of all Internet searches are performed from a mobile device. Still not sold? Without a user friendly and engaging mobile website design, you could be missing out on a slew of […]Continue Reading >
“Rank on the first page of Google in just 30 days!” Sound familiar? Even Google suggests steering clear of organizations that make these types of claims. Page one rankings are impossible to guarantee, and search engine optimization as a whole is often misconstrued as an online marketing effort that can produce instant results.Continue Reading >