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Latest Post

The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy

In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...

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Randi Grant

3 June 2015

Pay-Per-Click (PPC) Basics For Dentists

PPC is a very common acronym in the Internet marketing world that stands for “pay-per-click.” It is a type of online advertising for which you pay each time a person clicks on your ad.

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Randi Grant

1 June 2015

Dental Website Design Essential Component #2: Practice Branding

It’s important to first remember that you have a brand. In fact, you are the brand. And your dental practice website needs to advance your practice branding.

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call to action watch

Randi Grant

20 May 2015

Essential Components of Website Design: Calls-to-Action

Strategically placed CTA’s guide your visitors through your website and gently encourage them to take the action you want them to take—schedule an appointment.

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Randi Grant

12 May 2015

Why Did My Dental Practice Website Disappear from Google?

Have you ever heard the terms white hat and black hat? Understanding these key SEO terms could help you avoid Google penalties, or keep your practice site from being penalized again.

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Randi Grant

8 May 2015

7 Tips for Better Dental Practice Photographs

To attract the attention of your website visitors, investing in professional photographs of you, your staff, and your office is a wise investment in this digital, image-driven age.

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Randi Grant

5 May 2015

Does Your Website Content Confuse Google?

High quality content is critical to patient conversion rates. To truly make the most of your dental website, it’s important you understand the detrimental effects of duplicate content.

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