Once upon a time, practice management consultants stood behind the idea that multiple websites for a single dental practice meant increased visibility online, higher search engine rankings, and more new patients.

“Rank on the first page of Google in just 30 days!” Sound familiar? Even Google suggests steering clear of organizations that make these types of claims. Page one rankings are impossible to guarantee, and search engine optimization as a whole is often misconstrued as an online marketing effort that can produce instant results.

It’s something most dentists have heard before—“The higher you rank in search engines, the more new patients you’ll see.” In fact, there are still many marketing and SEO firms today that claim they can guarantee top rankings for your dental practice website. Sounds pretty good, right?

Maintaining a website for your dental practice is a lot of work. There are so many moving parts that must come together to provide seamless functionality, it’s very easy to become confused along the way.