Blog

Welcome to the Smile Marketing Blog

Subscribe to our blog and get our latest posts delivered right to your inbox.


newsletter
Latest Post

Dental Newsletter Service For Your Patients

Today, any website worth having must include a dental newsletter for patients. Why? Because they work, engaging patients and creating top-of-mind awareness about you and your practice.

Continue Reading >
stressed-man

Randi Grant

12 June 2015

How to Respond to Negative Dental Patient Reviews

Have you ever looked up a local restaurant on an online review site before trying it for the first time? In fact, over 85% of patients do online research before scheduling a doctor’s appointment. This makes managing your online reputation imperative because negative reviews can send a prospective patient away before they ever even get […]

Continue Reading >>
sea-port_dental

Randi Grant

11 June 2015

Dental Website Design Essential #3: Strategic Layout

We’ve covered the role of the call-to-action and the importance of consistency in practice branding when it comes to your dental website design. Today, we’re going to explore layout and the science behind it. If your main goal in having a practice website is to get more new patients, then your site’s layout needs to […]

Continue Reading >>
man-on-laptop

Randi Grant

9 June 2015

There’s More to it Than Just Unique Dental Content

As we’ve written before, well-written, unique dental website content is a must. Especially if you want to get new patients from the Internet. Not only does unique content help your website’s search engine ranking, it’s also the most important part in the new patient conversion process. But content alone is not enough.

Continue Reading >>
website-dental

Randi Grant

5 June 2015

Affiliations Can Improve Your Dental Website Design Today

Are you affiliated with any companies or organizations that have built up strong brand recognition? Most dentists are and should be utilizing these affiliations to enhance their practice website’s conversion power.

Continue Reading >>
adwords

Randi Grant

3 June 2015

Pay-Per-Click (PPC) Basics For Dentists

PPC is a very common acronym in the Internet marketing world that stands for “pay-per-click.” It is a type of online advertising for which you pay each time a person clicks on your ad.

Continue Reading >>
officer-dental-care

Randi Grant

1 June 2015

Dental Website Design Essential Component #2: Practice Branding

It’s important to first remember that you have a brand. In fact, you are the brand. And your dental practice website needs to advance your practice branding.

Continue Reading >>