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13 November 2015
The Dental SEO Marathon
“Rank on the first page of Google in just 30 days!” Sound familiar? Even Google suggests steering clear of organizations that make these types of claims. Page one rankings are impossible to guarantee, and search engine optimization as a whole is often misconstrued as an online marketing effort that can produce instant results.
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30 October 2015
Four Reasons to Start a Dental Blog
Is adding a blog to my dental practice website actually worth it? This is a question we hear quite often from medical professionals who are unaware of the many benefits of adding fresh, engaging content to their practice website.
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19 October 2015
Announcing the 2015 Smile Marketing Scholarship Winner
Early this year, we announced our $1,000 dental scholarship competition that invited dental students currently enrolled in higher education courses to submit a 500-word essay that answered the following question: What role do you believe the Internet will play in your dental career?
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16 October 2015
There’s More to SEO for Dentists than Page One Rankings
It’s something most dentists have heard before—“The higher you rank in search engines, the more new patients you’ll see.” In fact, there are still many marketing and SEO firms today that claim they can guarantee top rankings for your dental practice website. Sounds pretty good, right?
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14 October 2015
3 Misconceptions About Dental Website Domain Names
Maintaining a website for your dental practice is a lot of work. There are so many moving parts that must come together to provide seamless functionality, it’s very easy to become confused along the way.
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9 October 2015
Do I Need PPC for My Dental Website?
The short answer? There isn’t just one cut-and-dry marketing effort that is going to lead to an influx of new patients for every practice. The secret is finding the best combination of efforts unique to your practice and jurisdiction that can reach and convert people looking for a new dental provider.
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