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Latest Post

Recipe for Success: Dental Facebook Ads that Work

Have you ever considered advertising your practice on Facebook? When done properly, Facebook ads can be an effective tool for generating new dental patients. But what's the secret to creating successful ads? Our in-house Facebook Ads team shares the recipe for success...

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Brian Koenig

1 April 2016

Dark Bali Goes Live

Over the years, Smile Marketing has contributed its online marketing expertise to a number of worthwhile causes. Most recently, we designed the Dark Bali website.

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Brian Koenig

29 March 2016

SEO Considerations For Multi-Location Dental Practices

Local search is like the Wild West. You have countless businesses battling over who will get the top spots in search results. But SEO isn’t always easy for dental practices with multiple offices. It requires a strategic blueprint – one that should be established from the start.

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website-dental

Brian Koenig

15 March 2016

Are You Truly Invested in Your Online Dental Marketing?

Investments aren’t always about how much money you sink into a particular venture. Oftentimes, the mindset you have and the time you sacrifice is equally, if not more, important. This is especially true when it comes to online dental marketing expectations.

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Google-ipad

Randi Grant

26 February 2016

Google AdWords Update: No More Sidebar Ads in Search Results

Google recently rolled out a major update to their AdWords pay-per-click service. They will no longer show ads in the right-hand sidebar of the search results page. In addition to eliminating sidebar ads, they have added a fourth spot to the ad listings at the top of the page.

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seo-graphic

Randi Grant

23 February 2016

Dentists Need SEO. Great Website Design is Not Enough.

As a dentist, SEO (search engine optimization) probably isn’t the first thing that comes to mind when you think about website design. But if you’re considering getting a new practice website, and you want it to be a source of new patients, SEO needs to be on your mind. A new patient-producing website is a […]

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marketing-advertising

Randi Grant

18 February 2016

Traditional Advertising vs. Digital Marketing

Have you ever considered the difference between dental marketing and advertising? While they may sound like the same thing, there are actually many differences between the two. It’s important to know the differences between old-school advertising and online marketing so that you can create the most effective plan possible for getting more new patients into your dental practice.

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