Maybe you’ve heard the adage, “If I had more time, I would have written a shorter letter.”
It’s not easy to keep your message brief. In fact, crafting a concise and persuasive message is more difficult than communicating everything on your mind. When it comes to getting prospective new patients to choose you, you probably have a lot to say. But as you plug more sentences into your copy and add more elements to your design, the more muddied your message becomes.
The more copy you add to your website, the less likely it is that readers will read through it. With too much text, they’ll simply start browsing or leave your site altogether. That’s the crux of the “less is more” concept. People will better retain your practice message long-term if you don’t overwhelm them.
Your end goal is to have a website that produces new patients. And to meet that goal, your messaging must be clean, concise, and compelling.