Welcome to the Smile Marketing Blog
Subscribe to our blog and get our latest posts delivered right to your inbox.
5 Essential Elements of a High Converting Dental Website
Introduction A well-designed dental website has the power to set you apart from competitors, it can boost your practice's visibility and help fill your chairs with new patients. A poorly designed site, however, will hinder your practice’s growth, can deter potential patients via a frustrating user experience or an unprofessional image, and negatively impact your […]
Continue Reading >Marcus Biggs
1 April 2016
Moving Your Practice?
In the old days (a mere 10 years ago) moving your practice was mostly about choosing a location with a favorable lease, great drive-by traffic counts, some signage and sufficient parking.
Continue Reading >>Marcus Biggs
1 April 2016
Dark Bali Goes Live
Over the years, Smile Marketing has contributed its online marketing expertise to a number of worthwhile causes. Most recently, we designed the Dark Bali website.
Continue Reading >>Marcus Biggs
29 March 2016
SEO Considerations For Multi-Location Dental Practices
Local search is like the Wild West. You have countless businesses battling over who will get the top spots in search results. But SEO isn’t always easy for dental practices with multiple offices. It requires a strategic blueprint – one that should be established from the start.
Continue Reading >>Marcus Biggs
15 March 2016
Are You Truly Invested in Your Online Dental Marketing?
Investments aren’t always about how much money you sink into a particular venture. Oftentimes, the mindset you have and the time you sacrifice is equally, if not more, important. This is especially true when it comes to online dental marketing expectations.
Continue Reading >>Randi Grant
26 February 2016
Google AdWords Update: No More Sidebar Ads in Search Results
Google recently rolled out a major update to their AdWords pay-per-click service. They will no longer show ads in the right-hand sidebar of the search results page. In addition to eliminating sidebar ads, they have added a fourth spot to the ad listings at the top of the page.
Continue Reading >>Randi Grant
23 February 2016
Dentists Need SEO. Great Website Design is Not Enough.
As a dentist, SEO (search engine optimization) probably isn’t the first thing that comes to mind when you think about website design. But if you’re considering getting a new practice website, and you want it to be a source of new patients, SEO needs to be on your mind. A new patient-producing website is a […]
Continue Reading >>