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Smile Marketing WebinSite | July 2016

New Patient Surveys Now Integrate Facebook Reviews

Facebook New Patient SurveyDoes your practice get Facebook reviews?

Like other review sites, Facebook has a star rating system that lets your patients share their experience with their online peers. This “social proof” helps you earn more new patients by establishing your credibility in an authentic format.

One of our favorite innovations in the Smile Marketing service is the New Patient Survey. When you add a new patient as a subscriber to your site, they’ll get a welcome email with a link to a first visit survey.

When new patients take the survey and leave positive feedback, they have an option to review your practice on Yelp, Google, other review sites, and now – Facebook.

Thanks to this new feature, patients without a Google account can still easily leave exceptional feedback of your practice online.

Contact the support team to add this option to your New Patient Survey.

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Updates to the Subscriber Dashboard

The latest Smile Marketing client survey gave us valuable insight into how we can improve our website service.

We’re excited to announce these three new features:

1. New Welcome Email Preferences

When adding new patients as subscribers to your dashboard, you can now select your desired email preferences and see an example of the email the patient will receive.

These new options provide more flexibility when adding new patients:

  • Send Welcome Email with Survey
  • Send Welcome Email with No Survey
  • No Email

Email Subscriber

2. Add Existing, Returning, and Prospective Patients

Current or returning patients can now be added to your subscriber list individually. You can also add prospective patients who have given you permission to contact them. In addition, you have the ability to send prospective patients a welcome email.

Add Subscriber

3. New “Date of First Visit” Field


To track new patient performance, it’s important that the “Date of First Visit” field is correct. We realize you aren’t always able to add a new patient the same day. So you now can select the correct first visit date when adding them.

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Refer Your Colleagues and Reap the Benefits

referrals-for-lifeReferral clients are often our best clients. When you refer a colleague, they already know what to expect from the Smile Marketing new patient service.

Thanks to reduced marketing costs associated with referral clients, we have a client referral program. “We should pass these savings along to those who vouch for us,” says Smile Marketing co-founder William Esteb.

  • Refer one of your dental friends and we’ll credit you a full month’s subscription fee.
  • Refer six of your colleagues and you’ll get a full year’s subscription fee.
  • Get 12 of your colleagues to sign up with Smile Marketing and you’ll get your website service free – for life.

Simply have them identify you on the “Referred by” line on their Service Agreement and you’ll reap the benefits!