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Covid-19 Update: Smile Marketing Is Here For You

Our fully remote workforce is here to support you with no service interruptions. Read on for resources to help you navigate the changing practice landscape and help keep your patients healthy, safe and informed. Learn more

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How to Create the Perfect Dental Newsletter

Patient newsletters work. In fact, sending a monthly newsletter to your patient email list is one of the most effective ways to engage your patients and stay top-of-mind. It’s also a great way to encourage visits to your practice website.

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New Local Search Trends Report

Understanding local search trends is essential. After all, how consumers use the Internet to consume local information determines how visible your practice is to prospective patients. A new report by Yext revealed interesting findings on local search trends, examining 300,000 business locations from the beginning of 2017 to the end of 2018. What can we […]

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Should You Stay Ahead of the Curve?

The modern digital world, social media especially, is constantly changing. Keeping up with the never-ending stream of updates, announcements, and shifts within the digital marketing space can be daunting. Many changes are self-evident. For example, you log into your Facebook account and see a feature you've never noticed before. Others might be more complex… A […]

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Searching and Clicking On Your Own Google Ads

Once your Google Ads campaign goes live, it might be tempting to head to Google, search a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation of how your campaigns are performing on a […]

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Comparing Google Ads Vs. Facebook Ads: Which is right for your practice?

The way we search for answers and recommendations has fundamentally changed. This is due to the emergence of smartphones, increased access to information, and other factors. “Googling it” is a common phrase in our vernacular and, according to a recent study, the average person will spend five years of their life browsing social media. It’s […]

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