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Patient newsletters work. In fact, sending a monthly newsletter to your patient email list is one of the most effective ways to engage your patients and stay top-of-mind. It’s also a great way to encourage visits to your practice website.Continue Reading >
Understanding local search trends is essential. After all, how consumers use the Internet to consume local information determines how visible your practice is to prospective patients. A new report by Yext revealed interesting findings on local search trends, examining 300,000 business locations from the beginning of 2017 to the end of 2018. What can we […]Continue Reading >
The modern digital world, social media especially, is constantly changing. Keeping up with the never-ending stream of updates, announcements, and shifts within the digital marketing space can be daunting. Many changes are self-evident. For example, you log into your Facebook account and see a feature you've never noticed before. Others might be more complex… A […]Continue Reading >
Once your Google Ads campaign goes live, it might be tempting to head to Google, search a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation of how your campaigns are performing on a […]Continue Reading >
The way we search for answers and recommendations has fundamentally changed. This is due to the emergence of smartphones, increased access to information, and other factors. “Googling it” is a common phrase in our vernacular and, according to a recent study, the average person will spend five years of their life browsing social media. It’s […]Continue Reading >