Consistent NAP-ping is Critical

Marcus Biggs

By Marcus Biggs

Published July 17, 2019
Updated February 15, 2024

1 min read

New Google UpdatesIt’s not rocket science. For potential patients to both find and reach you, your contact details must be accurate.

But when it comes to the Internet, it’s more than just accuracy. Google is the number-one source of new patients. And in Google’s mind, accurate contact details on your website isn’t enough. It wants consistency across the entire Internet.

Somewhere on your website is the name of your practice as well as the address and phone number at which patients can reach you. In the digital marketing world, this is referred to as NAP (name, address, and phone number).

Your NAP should be consistent across your website, Google My Business listing, and other directories across the Web.

Even one small discrepancy may confuse Google’s algorithm, which can impair your visibility in search results.

Sure, listing your address as “851 Main Street” or “851 Main St.” will get patients to the same destination. This disparity, however, won’t please Google – which, in turn, could negatively impact your SEO.

NAP & Directory maintenance ensures that your name, address, and phone number are correct and visible across the internet. Premium and Enterprise-level service includes an initial deep SEO audit and ongoing cleanup to maintain this essential Google trust signal.

Is your NAP information consistent? If not, review our plans to see how directory maintenance and other digital marketing features can benefit your practice.