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Latest Post

5 Dental Newsletter Templates You Can Steal For Your Practice

To boost the value of your patients, getting them to make regular appointments and refer their friends, you must keep in touch with them. Implementing the right dental practice newsletter templates and emailing your patients regularly is an efficient, low-cost way to do so.

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Brian Koenig

15 January 2019

Comparing Google Ads Vs. Facebook Ads: Which is right for your practice?

The way we search for answers and recommendations has fundamentally changed. This is due to the emergence of smartphones, increased access to information, and other factors. “Googling it” is a common phrase in our vernacular and, according to a recent study, the average person will spend five years of their life browsing social media. It’s […]

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Ellen Horton

9 January 2019

Why Your Search Engine Rankings Might Fluctuate

Fluctuations in your rankings can be panic-inducing. Watching your website drop in Google can seem alarming, as one small shift can prompt a noticeable difference in site traffic. But keep your cool. It happens to everyone. Search engine ranking fluctuations are quite common. In fact, it would be rare to see the top five rankings […]

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Ellen Horton

3 January 2019

Building a Prosperous Social Media Strategy

Implementing an effective social media marketing strategy may seem simple. After all, most people already know how to use Facebook. Building a custom website requires coding and design experience, which requires extensive training. Posting a fifteen-word status update on your Facebook page?  It could take less than a minute. Social networks let businesses take “the […]

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Brian Koenig

20 December 2018

Sending Holiday Emails in the New Year

We talk a lot about how to get new patients, but it’s important not to forget your existing patients. After all, better retention leads to more referrals. And referrals are often the best new patients. One of the simplest, most effective ways to boost retention is by emailing your patient list. The holiday season is […]

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Brian Koenig

10 December 2018

Dental PPC Glossary: The Most Important Metrics

Search engine optimisation is a digital marketing tactic that is essential for long-term new patient success. It’s a strategy that allows you to attract prospective new patients 24 hours a day, 365 days a year. Pay-per-click (PPC) advertising, like Google Ads, is a great way to expedite new patient growth. After setting up a campaign, […]

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Brian Koenig

27 November 2018

Local Dental SEO Rankings Research For 2020

How has local dental SEO progressed over the past year? And how will it move forward into 2019? The SEO software company Moz releases an annual study that reviews the top local search rankings factors for the past year. And the 2018 results are in. These are important to take note of as we head into […]

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