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Latest Post

Top 10 Dental Marketing Strategies for 2022

From social media to website design to Google Ads, we discuss the top 10 dental marketing strategies to implement in 2020 to get more new patients into your practice.

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Ellen Horton

23 January 2019

Should You Stay Ahead of the Curve?

The modern digital world, social media especially, is constantly changing. Keeping up with the never-ending stream of updates, announcements, and shifts within the digital marketing space can be daunting. Many changes are self-evident. For example, you log into your Facebook account and see a feature you've never noticed before. Others might be more complex… A […]

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Ellen Horton

16 January 2019

Searching and Clicking On Your Own Google Ads

Once your Google Ads campaign goes live, it might be tempting to head to Google, search a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation of how your campaigns are performing on a […]

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Brian Koenig

15 January 2019

Comparing Google Ads Vs. Facebook Ads: Which is right for your practice?

The way we search for answers and recommendations has fundamentally changed. This is due to the emergence of smartphones, increased access to information, and other factors. “Googling it” is a common phrase in our vernacular and, according to a recent study, the average person will spend five years of their life browsing social media. It’s […]

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Ellen Horton

9 January 2019

Why Your Search Engine Rankings Might Fluctuate

Fluctuations in your rankings can be panic-inducing. Watching your website drop in Google can seem alarming, as one small shift can prompt a noticeable difference in site traffic. But keep your cool. It happens to everyone. Search engine ranking fluctuations are quite common. In fact, it would be rare to see the top five rankings […]

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Brian Koenig

20 December 2018

Sending Holiday Emails in the New Year

We talk a lot about how to get new patients, but it’s important not to forget your existing patients. After all, better retention leads to more referrals. And referrals are often the best new patients. One of the simplest, most effective ways to boost retention is by emailing your patient list. The holiday season is […]

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Brian Koenig

10 December 2018

Dental PPC Glossary: The Most Important Metrics

Search engine optimisation is a digital marketing tactic that is essential for long-term new patient success. It’s a strategy that allows you to attract prospective new patients 24 hours a day, 365 days a year. Pay-per-click (PPC) advertising, like Google Ads, is a great way to expedite new patient growth. After setting up a campaign, […]

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