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Google Says This One Thing Makes You 3.2x More Likely to Show Up in AI Search
Before a patient ever calls your practice, they have already asked Google a string of smaller questions. Does a dental cleaning hurt? How many visits will a root canal take? Is this covered by insurance? Can I get a same-day appointment if I am in pain? These questions matter more than most practices realize, and […]
Continue Reading >Marcus Biggs
22 May 2019
Do Patients Engage with Your Emails?
It’s frustrating when people don’t engage with your marketing activities. You write up an article, post on social media, or send out an email campaign – and nothing comes from it. There could be several culprits. Your messaging is off, you’re using the wrong channel, or maybe you’re not following best practices. This is […]
Continue Reading >>Marcus Biggs
15 May 2019
Why You Should Join a Facebook Group
Social media is a powerful marketing channel. It helps drive website traffic, build brand awareness, and stimulate patient referrals. Facebook groups should be a part of your strategy. Over the years, Facebook groups have grown in popularity. These communities help users get information from people outside their immediate social circle. Oftentimes, people join groups to […]
Continue Reading >>Marcus Biggs
8 May 2019
Posting to Your Google My Business Page
Claiming and optimizing your Google My Business Page is a quick and effective way to improve your dental SEO. It’s also a great way to connect with potential patients. Google is always looking to enhance its platform. They continuously add features to improve business listings and provide more information to potential customers. Google Posts is […]
Continue Reading >>Marcus Biggs
8 May 2019
Do people really click on ads?
Google’s ad platform is a great channel to expedite new patient growth. It’s a way to improve brand awareness and gain quick visibility in search results. Google Ads helps you reach the people you want to reach where and when you want to reach them. Want to attract cosmetic dentistry patients who live within commuting […]
Continue Reading >>Marcus Biggs
1 May 2019
Yes… Backlinks are Still Important
When ranking websites, Google considers hundreds of factors. And while its algorithm constantly evolves, quality backlinks are still near the top of the list. This underscores the importance of link building. Link building is one of the most challenging (and rewarding) digital marketing activities. After all, you have to convince online users and third-party websites […]
Continue Reading >>Marcus Biggs
23 April 2019
Fluctuating Dental Website Rankings: When to Panic
If you monitor your Google rankings frequently, you’ll notice they can fluctuate often. And every time they fall, it can send your stress levels soaring. When the rankings are up, all is well. But when they dip, what’s happening? Is it normal? What can you do? First, small changes in rankings – especially over just […]
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