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Latest Post

The Importance of Social Media for Dentists in 2022

Social media marketing has become an increasingly popular way to engage and educate your patients. It’s more important now than ever before to have a strong social media presence. Especially in healthcare, patients are searching for dental practices on their socials to validate the practice, learn more about the doctor, and review their engagement. For […]

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email-marketing

Ellen Horton

13 February 2019

Don’t Skimp on Subject Lines

Have an exciting new development at your practice? A new special you'd like to offer? Email is an excellent channel to get the word out. So you've written your email and scrutinized each sentence. Now you just need to add a subject line. You plug something in and hit the send button. Wait… it's not […]

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Google Ads vs. Organic Search

Ellen Horton

12 February 2019

Google Ads vs. Organic Search

Unless you're one of the 20 percent of people using Bing or Yahoo, we all go searching for answers in the same place – Google. The search engine giant, in all its tech glory, represents two completely different, yet equally valuable traffic sources: organic search and paid search. The difference between the two? Organic Search […]

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Google-ipad

Ellen Horton

30 January 2019

New Local Search Trends Report

Understanding local search trends is essential. After all, how consumers use the Internet to consume local information determines how visible your practice is to prospective patients. A new report by Yext revealed interesting findings on local search trends, examining 300,000 business locations from the beginning of 2017 to the end of 2018. What can we […]

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Ellen Horton

23 January 2019

Should You Stay Ahead of the Curve?

The modern digital world, social media especially, is constantly changing. Keeping up with the never-ending stream of updates, announcements, and shifts within the digital marketing space can be daunting. Many changes are self-evident. For example, you log into your Facebook account and see a feature you've never noticed before. Others might be more complex… A […]

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Ellen Horton

16 January 2019

Searching and Clicking On Your Own Google Ads

Once your Google Ads campaign goes live, it might be tempting to head to Google, search a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation of how your campaigns are performing on a […]

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facebook-ads-google-ads

Brian Koenig

15 January 2019

Comparing Google Ads Vs. Facebook Ads: Which is right for your practice?

The way we search for answers and recommendations has fundamentally changed. This is due to the emergence of smartphones, increased access to information, and other factors. “Googling it” is a common phrase in our vernacular and, according to a recent study, the average person will spend five years of their life browsing social media. It’s […]

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