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23 January 2019
Should You Stay Ahead of the Curve?
The modern digital world, social media especially, is constantly changing. Keeping up with the never-ending stream of updates, announcements, and shifts within the digital marketing space can be daunting. Many changes are self-evident. For example, you log into your Facebook account and see a feature you've never noticed before. Others might be more complex… A […]
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16 January 2019
Searching and Clicking On Your Own Google Ads
Once your Google Ads campaign goes live, it might be tempting to head to Google, search a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation of how your campaigns are performing on a […]
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15 January 2019
Comparing Google Ads Vs. Facebook Ads: Which is right for your practice?
The way we search for answers and recommendations has fundamentally changed. This is due to the emergence of smartphones, increased access to information, and other factors. “Googling it” is a common phrase in our vernacular and, according to a recent study, the average person will spend five years of their life browsing social media. It’s […]
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9 January 2019
Why Your Search Engine Rankings Might Fluctuate
Fluctuations in your rankings can be panic-inducing. Watching your website drop in Google can seem alarming, as one small shift can prompt a noticeable difference in site traffic. But keep your cool. It happens to everyone. Search engine ranking fluctuations are quite common. In fact, it would be rare to see the top five rankings […]
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20 December 2018
Sending Holiday Emails in the New Year
We talk a lot about how to get new patients, but it’s important not to forget your existing patients. After all, better retention leads to more referrals. And referrals are often the best new patients. One of the simplest, most effective ways to boost retention is by emailing your patient list. The holiday season is […]
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10 December 2018
Dental PPC Glossary: The Most Important Metrics
Search engine optimisation is a digital marketing tactic that is essential for long-term new patient success. It’s a strategy that allows you to attract prospective new patients 24 hours a day, 365 days a year. Pay-per-click (PPC) advertising, like Google Ads, is a great way to expedite new patient growth. After setting up a campaign, […]
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