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Latest Post

How to Get a Competitive Edge

You’ve probably heard the question, “What’s your unique selling proposition?”. In other words, why should a new patient choose you over your competitor? This is something every dentist should understand before planning their digital marketing strategy. If you don’t know the answer to this question, how is your marketing going to communicate it to prospective […]

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Randi Grant

4 February 2015

Practice Management Tips & Tricks: Having a Tech-Savvy Office

There has never been a time when it has been more important for you and your office staff to be up-to-date on the latest technology trends than it is now. It’s imperative to reach your patients where they are spending their time and in a manner that they are comfortable with, and that means on […]

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Randi Grant

20 January 2015

Online Marketing for Dental Specialists

Most dental marketing companies target their services to dentists. Because dental specialists such as periodontists, oral surgeons, and endodontists tend to have largely referral-based practices, it has been the dentists who invest in marketing to new patients.

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Randi Grant

13 January 2015

Infographic: How to Get New Patients from Your Practice Website

In this day and age, it is imperative for dentists and dental specialists to have a practice website. However, simply having a website for your dental practice doesn't mean that you will generate a significant number of new patients from it. There is an art and science to designing, developing, and maintaining a practice website […]

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Randi Grant

6 January 2015

Practice Management Tips & Tricks: A Conversion-Friendly Front Office

Here at Smile Marketing, we specialize in creating conversion-friendly websites for dentists. We can design and develop a beautiful site and work hard on SEO to ensure your site ranks well in the search engines. What we cannot do is handle the conversion process that takes place in your office. Meaning, once a potential patient […]

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Randi Grant

17 December 2014

Why it is More Important Than Ever to Have a Mobile-Friendly Website

Less than a decade ago only a small percentage of adults had smartphones with Internet capabilities, making it almost unnecessary to have a mobile website. As you probably know, though, that is no longer the case. In fact, here are a few statistics about the current use of mobile devices:

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Randi Grant

10 December 2014

Social Media and Your Dental Practice

We are all familiar with Facebook, Twitter, and the various other social media outlets consuming the free time of people around the world. You probably even have a Facebook profile yourself; maybe you share the occasional family photo on Instagram and send out a tweet every now and then. But are you doing these things […]

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