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Latest Post

5 Essential Elements of a High Converting Dental Website

Introduction A well-designed dental website has the power to set you apart from competitors, it can boost your practice's visibility and help fill your chairs with new patients. A poorly designed site, however, will hinder your practice’s growth, can deter potential patients via a frustrating user experience or an unprofessional image, and negatively impact your […]

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seo-graphic

Marcus Biggs

9 January 2019

Why Your Search Engine Rankings Might Fluctuate

Fluctuations in your rankings can be panic-inducing. Watching your website drop in Google can seem alarming, as one small shift can prompt a noticeable difference in site traffic. But keep your cool. It happens to everyone. Search engine ranking fluctuations are quite common. In fact, it would be rare to see the top five rankings […]

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working-tablet

Marcus Biggs

20 December 2018

Sending Holiday Emails in the New Year

We talk a lot about how to get new patients, but it’s important not to forget your existing patients. After all, better retention leads to more referrals. And referrals are often the best new patients. One of the simplest, most effective ways to boost retention is by emailing your patient list. The holiday season is […]

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website-dental

Marcus Biggs

10 December 2018

Dental PPC Glossary: The Most Important Metrics

Search engine optimisation is a digital marketing tactic that is essential for long-term new patient success. It’s a strategy that allows you to attract prospective new patients 24 hours a day, 365 days a year. Pay-per-click (PPC) advertising, like Google Ads, is a great way to expedite new patient growth. After setting up a campaign, […]

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website-graphics

Marcus Biggs

27 November 2018

Local Dental SEO Rankings Research For 2020

How has local dental SEO progressed over the past year? And how will it move forward into 2019? The SEO software company Moz releases an annual study that reviews the top local search rankings factors for the past year. And the 2018 results are in. These are important to take note of as we head into […]

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Social Media Web

Marcus Biggs

15 November 2018

Digital Marketing Minute | Front Desk Support

Your office phone rings. Once, twice, three times. Who’s going to answer it? What are they going to say? Someone doesn’t become a patient from your website simply by picking up the phone. Unless they schedule an appointment online, conversion typically occurs after someone speaks to your front desk. In other words, your phone can be an […]

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Web analytics and Information. SEO optimization. Digital marketing concept.

Marcus Biggs

27 August 2018

Key Dental Digital Marketing Terms: Part 1 of 2

Digital marketing, like dentistry, comes with a few key terms that at first may seem intimidating – but once broken down aren’t too difficult to understand. In this article, we’ll break it down into a few key terms so that you can use marketing as a tool to grow your practice. Key Terms to Know […]

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