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Google Just Changed the Rules on GBP Posts. Is Your Practice at Risk?
Google's automated systems have gotten stricter, and promotional GBP posts are now a liability. Here's what changed, why it matters, and what to do instead. If you've been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it's time to pause that strategy. Our team has been closely monitoring […]
Continue Reading >Marcus Biggs
15 May 2019
Why You Should Join a Facebook Group
Social media is a powerful marketing channel. It helps drive website traffic, build brand awareness, and stimulate patient referrals. Facebook groups should be a part of your strategy. Over the years, Facebook groups have grown in popularity. These communities help users get information from people outside their immediate social circle. Oftentimes, people join groups to […]
Continue Reading >>Marcus Biggs
8 May 2019
Posting to Your Google My Business Page
Claiming and optimizing your Google My Business Page is a quick and effective way to improve your dental SEO. It’s also a great way to connect with potential patients. Google is always looking to enhance its platform. They continuously add features to improve business listings and provide more information to potential customers. Google Posts is […]
Continue Reading >>Marcus Biggs
8 May 2019
Do people really click on ads?
Google’s ad platform is a great channel to expedite new patient growth. It’s a way to improve brand awareness and gain quick visibility in search results. Google Ads helps you reach the people you want to reach where and when you want to reach them. Want to attract cosmetic dentistry patients who live within commuting […]
Continue Reading >>Marcus Biggs
1 May 2019
Yes… Backlinks are Still Important
When ranking websites, Google considers hundreds of factors. And while its algorithm constantly evolves, quality backlinks are still near the top of the list. This underscores the importance of link building. Link building is one of the most challenging (and rewarding) digital marketing activities. After all, you have to convince online users and third-party websites […]
Continue Reading >>Marcus Biggs
23 April 2019
Fluctuating Dental Website Rankings: When to Panic
If you monitor your Google rankings frequently, you’ll notice they can fluctuate often. And every time they fall, it can send your stress levels soaring. When the rankings are up, all is well. But when they dip, what’s happening? Is it normal? What can you do? First, small changes in rankings – especially over just […]
Continue Reading >>Marcus Biggs
22 April 2019
Did You Get a Fake Google Review?
Getting a 1-star review on Google can be painful. It can feel like a personal attack. And, more importantly, it’s a dent on your online reputation – which is a critical conversion factor. So… what should you do when you get that dreaded negative review? If you're a Premium Smile Marketing client, we will happily […]
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