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Google Just Changed the Rules on GBP Posts. Is Your Practice at Risk?
Google's automated systems have gotten stricter, and promotional GBP posts are now a liability. Here's what changed, why it matters, and what to do instead. If you've been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it's time to pause that strategy. Our team has been closely monitoring […]
Continue Reading >Marcus Biggs
13 August 2015
3 Reasons You Need Patient Testimonial Videos
Patient testimonial videos are nothing new—but for many dentists, they aren’t yet a part of their regular marketing efforts. We’re here to tell you why, if allowed in your jurisdiction, they should be!
Continue Reading >>Marcus Biggs
11 August 2015
How to Create Visual Content for Social Media
Did you know that visual content is one of the most powerful tools that your dental practice has to engage fans on social media? Long gone are the days of plain, text-based posts. In fact, there is evidence to show that posts with images get much more engagement (shares and retweets) on Facebook and Twitter than posts without images.
Continue Reading >>Marcus Biggs
5 August 2015
What Your Outdated Dental Website is Telling Patients
An outdated dental website can be a major turn off to both existing and prospective patients. Dated web technology may not only prevent your dental practice website from being found online, but also discourage users from exploring further once they land on your site.
Continue Reading >>Marcus Biggs
30 July 2015
Grow Your Cosmetic Dental Practice with These 3 Tips
There are numerous ways that you can market your cosmetic dental practice. Maybe you’ve found that taking out ad space in a local publication has served as a solution for empty chairs.
Continue Reading >>Marcus Biggs
24 July 2015
Online Marketing Dictionary for Dentists
Here we share 11 words you might not find in Webster’s Dictionary, but they are essential to understand when it comes to marketing your practice on the Internet!
Continue Reading >>Marcus Biggs
22 July 2015
Top 3 Marketing Mistakes Made by Dentists
Take a look below at three common marketing mistakes made by dentists today and see if you’re guilty of any of them. If you are, it’s time to reconsider your marketing strategy.
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