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Google Says This One Thing Makes You 3.2x More Likely to Show Up in AI Search
Before a patient ever calls your practice, they have already asked Google a string of smaller questions. Does a dental cleaning hurt? How many visits will a root canal take? Is this covered by insurance? Can I get a same-day appointment if I am in pain? These questions matter more than most practices realize, and […]
Continue Reading >Marcus Biggs
4 May 2016
How Copyrighted Images May Get You in Trouble
You’ve heard the adage that a picture is worth a thousand words. When it comes to your website, that’s especially true. But when that picture is under copyright protection, it could mean a considerable financial cost.
Continue Reading >>Marcus Biggs
4 May 2016
2016 Seattle Conference: Teamwork & Collaboration
Taking place in Seattle, WA, the theme of the Smile Marketing annual 2016 conference was Teamwork & Collaboration. During the conference, leaders from each department shared an overview of their team, giving staff members a big picture concept of the company.
Continue Reading >>Marcus Biggs
4 May 2016
The Latest Smile Marketing Survey is in!
Twice each year, we send out a survey to get feedback from our clients. This survey provides insight into how we can better our website service. Here were three of the most popular responses.
Continue Reading >>Marcus Biggs
21 April 2016
Is Your Dental Website Over Five Years Old?
In the ever-changing world of the Internet, your dental website has a limited lifespan. Technology and design trends change so rapidly that after only a few years your website goes into decline.
Continue Reading >>Marcus Biggs
1 April 2016
Google Drops Right Column AdWords
By the time you read this, Google will have completed the implementation of its new page layout, eliminating the AdWords in the right column. Instead, three or four pay-per-click ads will appear at the top of the page above the organic listings.
Continue Reading >>Marcus Biggs
1 April 2016
Moving Your Practice?
In the old days (a mere 10 years ago) moving your practice was mostly about choosing a location with a favorable lease, great drive-by traffic counts, some signage and sufficient parking.
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