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Google Just Changed the Rules on GBP Posts. Is Your Practice at Risk?
Google's automated systems have gotten stricter, and promotional GBP posts are now a liability. Here's what changed, why it matters, and what to do instead. If you've been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it's time to pause that strategy. Our team has been closely monitoring […]
Continue Reading >Marcus Biggs
4 May 2016
2016 Seattle Conference: Teamwork & Collaboration
Taking place in Seattle, WA, the theme of the Smile Marketing annual 2016 conference was Teamwork & Collaboration. During the conference, leaders from each department shared an overview of their team, giving staff members a big picture concept of the company.
Continue Reading >>Marcus Biggs
4 May 2016
The Latest Smile Marketing Survey is in!
Twice each year, we send out a survey to get feedback from our clients. This survey provides insight into how we can better our website service. Here were three of the most popular responses.
Continue Reading >>Marcus Biggs
21 April 2016
Is Your Dental Website Over Five Years Old?
In the ever-changing world of the Internet, your dental website has a limited lifespan. Technology and design trends change so rapidly that after only a few years your website goes into decline.
Continue Reading >>Marcus Biggs
1 April 2016
Google Drops Right Column AdWords
By the time you read this, Google will have completed the implementation of its new page layout, eliminating the AdWords in the right column. Instead, three or four pay-per-click ads will appear at the top of the page above the organic listings.
Continue Reading >>Marcus Biggs
1 April 2016
Moving Your Practice?
In the old days (a mere 10 years ago) moving your practice was mostly about choosing a location with a favorable lease, great drive-by traffic counts, some signage and sufficient parking.
Continue Reading >>Marcus Biggs
1 April 2016
Dark Bali Goes Live
Over the years, Smile Marketing has contributed its online marketing expertise to a number of worthwhile causes. Most recently, we designed the Dark Bali website.
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