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Google Just Changed the Rules on GBP Posts. Is Your Practice at Risk?
Google's automated systems have gotten stricter, and promotional GBP posts are now a liability. Here's what changed, why it matters, and what to do instead. If you've been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it's time to pause that strategy. Our team has been closely monitoring […]
Continue Reading >Marcus Biggs
8 July 2016
The 3 Types of Dental Website Companies
Do you need a new website? Does your current site need a facelift? If you answered “yes” to one of these questions, you have to figure out the purpose of your new website – before you begin designing it.
Continue Reading >>Marcus Biggs
4 July 2016
Smile Marketing WebinSite | July 2016
In the July 2016 WebinSite, we will be discussing several new features with the Smile Marketing service, including updates to the email subscriber interface and Facebook integration for new patient surveys.
Continue Reading >>Marcus Biggs
24 June 2016
Dental PPC Produces New Patients Three Ways
You may be the best dentist in town. But if you’re invisible online, prospective patients are bound to choose one of your competitors. With more people than ever researching on the Internet, it’s critical that your practice website is visible in Google.
Continue Reading >>Marcus Biggs
14 June 2016
Dental Advertising Comparison: Social Media or Traditional?
Imagine a promotional channel in which you can target the gender of a prospect, their age, and their proximity to your practice. Now imagine doing so at a very low cost. This is what social media advertising can do.
Continue Reading >>Marcus Biggs
9 June 2016
New Mobile Ranking Factor Coming Soon
At the recent Search Marketing Summit, it was confirmed that mobile load speed would be a factor in the next Google algorithm update. While page load speed was announced as a ranking factor back in 2010, mobile load speed was not. That’s about to change.
Continue Reading >>Marcus Biggs
3 June 2016
When it Comes to Dental Website Design, Less is More
Crafting a concise and persuasive message is more difficult than communicating everything on your mind. But as you plug more sentences into your copy and add more elements to your design, the more muddied your message becomes.
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