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Google Just Changed the Rules on GBP Posts. Is Your Practice at Risk?
Google's automated systems have gotten stricter, and promotional GBP posts are now a liability. Here's what changed, why it matters, and what to do instead. If you've been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it's time to pause that strategy. Our team has been closely monitoring […]
Continue Reading >Marcus Biggs
5 June 2018
Google Cracks Down on My Business Listing Scams
Ever been scammed by a “Google representative” who wasn’t actually representing Google? If so, you are one among many others. For years, scammers claiming to represent Google have preyed upon small business owners.
Continue Reading >>Marcus Biggs
20 April 2018
5 Most Common Internet Dental Marketing Services
When it comes to hiring an online marketing service, there is no shortage of options. You might hire a local designer that focuses solely on upfront design. You might hire an SEO company that offers optimisation services. Or you might hire a social media agency..
Continue Reading >>Marcus Biggs
20 March 2018
Google Analytics for Dentists | The Basics
Do you know how many people visit your website each month? Do you know how many of them actually book an appointment? If you don’t have a way to measure your website’s performance, you have no idea whether it’s working.
Continue Reading >>Marcus Biggs
9 March 2018
Dental Marketing for a New Dentist Just Getting Started
Graduating from dental school is difficult enough. Putting your education to practice – by building a business from scratch – is an even bigger challenge. First come the logistical obstacles. Legal documents, where you’re going to set up shop, and on and on.
Continue Reading >>Marcus Biggs
26 February 2018
The Ultimate Dental Referral Marketing Tool: Social Media
Patient referrals don’t always come from word of mouth. In fact, it’s becoming less and less common that they do so. To maximise your referral marketing, it must feed through several promotion channels.
Continue Reading >>Marcus Biggs
14 February 2018
Making Your Dental Website ADA Compliant
New guidelines from the Americans with Disabilities Act (ADA) are looming, potentially as soon as this Spring. The compliance measures are being set in place to ensure that websites are accessible to all, including individuals with disabilities.
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