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Latest Post

Google Just Changed the Rules on GBP Posts. Is Your Practice at Risk?

Google's automated systems have gotten stricter, and promotional GBP posts are now a liability. Here's what changed, why it matters, and what to do instead. If you've been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it's time to pause that strategy. Our team has been closely monitoring […]

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dental marketing blog

Randi Grant

19 June 2024

The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy

In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection…

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Angela Hockabout

7 May 2024

Why You Need a Careers Page on Your Dental Website (Even If You’re Not Hiring)

Hiring a top notch dental office team is crucial for attracting and retaining new dental patients, yet hiring talented staff is harder than ever. However, there are simple yet effective strategies that a dentist can use to stand out as a reliable, family-friendly employer to appeal to the right talent. It all begins with adding […]

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Angela Hockabout

25 April 2024

Celebrating The Soul of Your Dental Practice: A Holistic Dentist’s Website Guide

Your holistic dental practice website is more than just an online brochure; it’s the virtual embodiment of your clinic’s philosophy, expertise, and unique approach to patient care. Your website’s branding, photography, design, and…

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Marcus Biggs

19 April 2024

5 Essential Elements of a High Converting Dental Website

Introduction A well-designed dental website has the power to set you apart from competitors, it can boost your practice's visibility and help fill your chairs with new patients. A poorly designed site, however, will hinder your practice’s growth, can deter potential patients via a frustrating user experience or an unprofessional image, and negatively impact your […]

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dentist celebrating

Randi Grant

20 March 2024

Quick Wins: 5 Fast Digital Marketing Tips for Dental Practices

Discover five straightforward digital marketing strategies tailored specifically for dental practices. These tips are designed for easy implementation and can lead to quick, significant improvements.

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Marcus Biggs

9 February 2024

The Strategy Helping Australian Dental Practices Boost Earnings By $1M Or More

Picture this: A patient enters your dental clinic, desperately in need of treatment. There’s just one obstacle – the cost. For many patients, their ability to afford dental treatment can be the number one barrier to them proceeding. This financial challenge often leads to postponed or declined treatments, affecting both your patient's health and the […]

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