Online Marketing for Dental Specialists

Randi Grant

By Randi Grant

Marketing Manager

Published January 20, 2015
Updated September 29, 2020

1 min read

Most dental marketing companies target their services to dentists. Because dental specialists such as periodontists, orthodontists, oral surgeons, and endodontists tend to have largely referral-based practices, it has been the dentists who invest in marketing to new patients. However, with the ever-increasing presence of the Internet in everyday life and the increasingly competitive nature of the dental field, it is now important for dental specialists to invest in online marketing as well.


Why Would a Periodontist or Endodontist Need a Website?

It used to be that dental specialists needed to focus solely on building good relationships with referring dentists to build a successful practice. It was simple: dentists marketed to patients and dental specialists marketed to dentists.

That flow chart, however, looks a bit different today as more and more dentists offer specialty procedures in their office, and more and more patients are researching specialists on their own rather than waiting for a referral.

This change requires dental specialists to change the way they think about marketing. If dentists are now offering your procedures and patients are seeking out specialists, it’s time to make yourself known. A solid online presence will allow your practice to compete in a highly competitive environment and help patients find your practice without a referral.

Where to Begin

The first step to building an online presence is by creating a website for your practice. At Smile Marketing, we design and develop custom responsive websites that convert new patients for dental professionals. With three different plans available, we have an option that will meet the marketing needs of your unique practice, whether you’re looking for a simple website to jumpstart your online presence or you’re ready to jump into marketing with both feet.

Here are just a few of the services we offer our dental specialist clients:

  • Responsive Website Design
  • New Patient Tracker
  • Custom Website Content
  • Practice Blog
  • Search Engine Optimization
  • Patient Newsletters
  • Social Media Branding and Posting

With over ten years of experience building successful websites for healthcare professionals, we are so confident in our dental marketing services that we guarantee new patients.