Less than a decade ago only a small percentage of adults had smartphones with Internet capabilities, making it almost unnecessary to have a mobile website. As you probably know, though, that is no longer the case. In fact, here are a few statistics about the current use of mobile devices:
- Mobile devices surpassed PCs as the most commonly used Internet access device around the world in 2013.1
- 95% of smartphone users have looked up local information from their phones, of which 61% then called the local business.1
- 25% of U.S. residents only access the Internet from their mobile device.1
These stats just go to show the increasing importance of optimizing your online marketing plan for mobile devices, and at the foundation of that plan should be a website that looks great and performs well on all Internet-capable devices, including tablets.
Responsive Dental Practice Websites
Gone are the days of having one desktop website and one mobile website where your URL changes to “m.domainname.com.” Today we have the responsive website. Responsive websites automatically adjust to provide optimal user experience on every device. Not only does this make your website more user-friendly, it is ultimately better for SEO. In fact, Google may even prefer responsive websites.
If you do not have a website for your dental practice, or you have an outdated site that is not optimized for mobile devices, it’s time to take the first step toward improving your online presence. At Smile Marketing, we create uniquely designed, fully responsive websites that are optimized for converting new patients no matter the device used to view it.
Responsive Design Alone is Not Enough
A great responsive design, however, is not the only factor that goes into creating a conversion-friendly dental website. It’s also important that your website provide quality information that is well written and accurately conveys your practice values to potential patients. Do you answer frequently asked questions? Clearly explain the procedures you offer? Is it easy to contact your practice if someone has questions or wants to book an appointment? It doesn’t help to have a mobile-friendly site if the content on it is ineffective.
Another crucial component to ensuring the success of your practice website across all devices is SEO. Local Search Engine Optimization, when done correctly, will help your website rank highly in search results. Good local SEO is especially important when potential patients are searching from their phones for a dentist nearby.
Ready for New Patients?
The design and development of your responsive dental practice website, plus professionally written content and local SEO, will make your site a surefire source of new patients!